Valeria is a Flapper and Charleston dancer, also a dance instructor in various academies in northern Italy, traveling across Italy and the world showcasing her art and collaborating with dancers from all nations. She was a finalist on Italia’s Got Talent, an Italian show that celebrates national talent.

Valeria approached me with the aim of revamping her social media communication on Instagram and Facebook to strengthen her social presence and secure more national and international tours. I provided Valeria with initial consultancy and managed her content based on her creative abilities, enabling her to continue independently after just three months by implementing the strategy we developed together.

We identified three recurring types of images and videos in her feed: artistic, lifestyle and performing. Starting with content that was initially of lower quality in her personal profile, we devised a comprehensive visual strategy tailored to this material. The outcome? A polished, artistic feed that elegantly showcases her remarkable talent and professional expertise.