Pungas

Project Summary Pungas are bold sneakers accessories, 3D printed, easy to use, wearable on different parts of the sneakers and colorful. These are the byproduct of an exclusive collaboration between Hickies and international artists/designers. They are entirely customizable, offering a myriad of options to tailor them precisely to individual preferences, ensuring a unique and personalized touch to the each shoe. These innovative accessories seamlessly attach to Hickies laces, complementing the brand’s ecosystem of cutting-edge products designed to revolutionize footwear. Operating exclusively through online channels, the company leverages the digital landscape to reach its audience effectively. The project encompassed a comprehensive brand communication strategy, spanning both online and offline platforms, aligned with the established brand identity. In my role, I took charge of several key aspects of the project, beginning with the development of a dynamic logo that embodies the essence of the brand and serves as a powerful visual representation of its identity. Additionally, I crafted visually appealing and functional product packaging and corporate image that includes envelope, business card, printed materials. Furthermore, I led the design process for a user-friendly website, optimizing every element to ensure seamless navigation and engagement across all devices.  In conjunction with these efforts, I devised and executed compelling advertising campaigns (Facebook Ads) across social media platforms. These campaigns were strategically designed to amplify brand visibility and drive traffic to the e-commerce platform, while also showcasing the bespoke customization services available for creating personalized Pungas. Project Details USED SKILLS Graphic DesignEditorial DesignVisual BrandingWeb DesignLogo‭ DesignUI / UX DesignAdvertisingPackaging TOOLS AND MATERIALS Adobe IndesignAdobe PhotoshopAdobe IllustratorFacebookMeta DATE 2019 CLIENT Pungas are bold sneakers accessories, 3D printed, easy to use, wearable on different parts of the sneakers and colorful. These are the byproduct of an exclusive collaboration between Hickies and international artists/designers. They are entirely customizable, offering a myriad of options to tailor them precisely to individual preferences, ensuring a unique and personalized touch to the each shoe. Project Details USED SKILLS Graphic DesignEditorial DesignVisual BrandingWeb DesignLogo‭ DesignUI / UX DesignAdvertisingPackaging TOOLS AND MATERIALS Adobe IndesignAdobe PhotoshopAdobe IllustratorFacebookMeta DATE 2019 CLIENT Pungas are bold sneakers accessories, 3D printed, easy to use, wearable on different parts of the sneakers and colorful. These are the byproduct of an exclusive collaboration between Hickies and international artists/designers. They are entirely customizable, offering a myriad of options to tailor them precisely to individual preferences, ensuring a unique and personalized touch to the each shoe. SIMILAR PROJECTS Previous ProjectNext Project

Emerald Acqatics

Project Summary Emerald Aquatics is a company that sells products related to the world of aquariums, from components for building and maintaining tanks to the nutrition of its inhabitants. The founder, Andrea Gollin, is one of the experts featured on Fluvio’s channels, and the project stems from the collaboration and mutual promotion between the two entities. Working alongside Fluvio’s fantastic team, we created a dedicated page on Emerald’s website linked to Fluvio’s platform. This page promotes Andrea’s work (educational content, support sessions, and interactive live streams) hosted on Fluvio’s page. In my role, I focused on visually constructing the page through graphics and copy, aiming to promote the services on Fluvio’s platform. To learn more about the projects carried out with Fluvio’s startup, visit the dedicated portfolio page. Project Details USED SKILLS Web DesignCopy WritingGraphic Design TOOLS AND MATERIALS Adobe PhotoshopAdobe Illustrator DATE 2022 CLIENT Emerald Aquatics is a company that sells products related to the world of aquariums, from components for building and maintaining tanks to the nutrition of its inhabitants. Visit Website COLLABORATION Fluvio is a startup born with the aim of educating, supporting and nurturing conscientious aquarium enthusiasts through an advanced platform brimming with information, support and high-quality products and services spanning the realms of marine, freshwater and aquascaping. To learn more about the projects carried out with Fluvio’s startup, visit the dedicated portfolio page. Project Details USED SKILLS Web DesignCopy WritingGraphic Design TOOLS AND MATERIALS Adobe PhotoshopAdobe Illustrator DATE 2022 CLIENT Emerald Aquatics is a company that sells products related to the world of aquariums, from components for building and maintaining tanks to the nutrition of its inhabitants. Visit Website COLLABORATION Fluvio is a startup born with the aim of educating, supporting and nurturing conscientious aquarium enthusiasts through an advanced platform brimming with information, support and high-quality products and services spanning the realms of marine, freshwater and aquascaping. To learn more about the projects carried out with Fluvio’s startup, visit the dedicated portfolio page. SIMILAR PROJECTS Previous ProjectNext Project

Fluvio

Project Summary Fluvio is a startup born with the aim of educating, supporting and nurturing conscientious aquarium enthusiasts through an advanced platform brimming with information, support and high-quality products and services spanning the realms of marine, freshwater and aquascaping. Presentation slides I created showcasing the services offered to partners and clients by the company, specifically tailored for the industry trade show attended by our team. Among Fluvio’s diverse range of activities, one of our standout endeavors involved the organization and management of marine-themed contests, brought to life through collaborative partnerships with esteemed experts hailing from various corners of the globe.  The graphics and layouts I created for the pages of the magazine Scaper, promoting the startup and the ITAC Contest, an Aquascaping competition with an international jury. Together with the team, we executed a promotional campaign leveraging our channels (YouTube videos, Instagram posts and stories, Facebook event page and Ads) as those of the experts, supported by a dedicated landing page and live presentations during the experts’ educational events. With Fluvio, we simultaneously worked on developing three fronts: growing the community of aquarium enthusiasts, recruiting and managing a team of experts in the marine sector from all over Italy, and lastly, seeking partnership opportunities or sponsors, the real clients of the startup.  For the first step, we began building a community of aquarium enthusiasts by creating a website, which I optimized through the creation of theme-coordinated images and by managing social media channels with a visual and content strategy. Through sponsored campaigns, we promoted our service, focusing on increasing both the audience and the team of experts who contributed content to the platform. To reach out to companies, we attended industry trade fairs or directly contacted them, presenting our services. Project Details USED SKILLS Editorial DesignLayout BuildingImpaginationGraphic DesignMarketing StrategyBrand DevelopmentBrand StrategySocial Media ManagementContent CreatorWeb DesignVisual Strategy TOOLS AND MATERIALS Adobe IndesignAdobe PhotoshopAdobe IllustratorGoogle DocsPages / Office Word DATE 2021-2022 CLIENT / COLLABORATION Fluvio is a startup born with the aim of educating, supporting and nurturing conscientious aquarium enthusiasts through an advanced platform brimming with information, support and high-quality products and services spanning the realms of marine, freshwater and aquascaping. RELATED PROJECTS Emerald Acquatics Project Details USED SKILLS Editorial DesignLayout BuildingImpaginationGraphic DesignMarketing StrategyBrand DevelopmentBrand StrategySocial Media ManagementContent CreatorWeb DesignVisual Strategy TOOLS AND MATERIALS Adobe IndesignAdobe PhotoshopAdobe IllustratorGoogle DocsPages / Office Word DATE 2021-2022 CLIENT / COLLABORATION Fluvio is a startup born with the aim of educating, supporting and nurturing conscientious aquarium enthusiasts through an advanced platform brimming with information, support and high-quality products and services spanning the realms of marine, freshwater and aquascaping. RELATED PROJECTS Emerald Acquatics SIMILAR PROJECTS Previous ProjectNext Project

Colle Santa Lucia Fursil’s Mines

Project Summary Colle Santa Lucia is an Italian municipality in the province of Belluno, in the Veneto region. It’s one of the eighteen municipalities comprising Ladino, the Dolomite Alpine region historically known for the Ladino language. Representatives of Colle Santa Lucia requested the creation of a visual identity to reflect the strong cultural identity of the municipality, including an editorial product and a brochure to illustrate its history. The municipality has two distinct communication lines: Medol, the cultural center showcasing artistic richness, and Fursil’s Mines, the historic mining site. The logos and colors of Medol and Fursil’s Mines serve as the foundation for the entire graphic project. In collaboration with the IUSVE team, we developed: Logo proposals and restyling; Advertising concepts; Informative brochures; Website designs; Visual identities; Merchandise; An illustrated book on Delibana legends; A scale model of the museum exhibition hosted by the cultural center. Project Details USED SKILLS Editorial DesignLayout BuildingImpaginationGraphic DesignWeb DesignVisual IdentityBrand promotionCreative Writing TOOLS AND MATERIALS Adobe IndesignAdobe PhotoshopAdobe IllustratorPages / Office Word DATE 2017 CLIENT Colle Santa Lucia is an Italian municipality in the province of Belluno, in the Veneto region. It’s one of the eighteen municipalities comprising Ladino, the Dolomite Alpine region historically known for the Ladino language. Visit Website Project Details USED SKILLS Editorial DesignLayout BuildingImpaginationGraphic DesignWeb DesignVisual IdentityBrand promotionCreative Writing TOOLS AND MATERIALS Adobe IndesignAdobe PhotoshopAdobe IllustratorPages / Office Word DATE 2017 CLIENT Colle Santa Lucia is an Italian municipality in the province of Belluno, in the Veneto region. It’s one of the eighteen municipalities comprising Ladino, the Dolomite Alpine region historically known for the Ladino language. Visit Website RELATED POSTS Previous Project