Catch The Sun Communication
Project Summary CATCH THE SUN INSTAGRAM TEMPLATES For this project, I collaborated with Catch the Sun Communications, a freelance editorial and content agency based in Canberra, Australia. Specializing in copywriting, editing, and proofreading services, Catch the Sun provides creative solutions to clients in the UK, Europe, and Australia. Their goal is to leverage time zone differences to deliver high-quality content quickly, with their signature tagline, “We Catch the Sun™ for our clients.” Project Details USED SKILLS Social Media StrategyGraphic Design TOOLS AND MATERIALS Canva Pro DATE 2024 TEAM Shoelace Creative is a boutique marketing agency known for crafting impactful content that connects deeply with audiences. They provide end-to-end solutions for business growth, focusing on strategic campaigns that deliver measurable results. From concept to delivery, Shoelace handles everything—production, design, and branding—with clear, goal-driven objectives. Visit Website Lorem Ipsum is simply dumy text of the printing typesetting industry lorem ipsum. CLIENT Catch the Sun Communications, a freelance editorial and content agency based in Canberra, Australia. Specializing in copywriting, editing, and proofreading services, Catch the Sun provides creative solutions to clients in the UK, Europe, and Australia. Their goal is to leverage time zone differences to deliver high-quality content quickly, with their signature tagline, “We Catch the Sun™ for our clients.” Visit Website Lorem Ipsum is simply dumy text of the printing typesetting industry lorem ipsum. BRIEFING OVERVIEW: Catch the Sun needed a set of social media graphic templates to enhance their Instagram and LinkedIn presence. The templates had to reflect an evolution in their brand’s visual identity, aligning with the clean and professional aesthetic of their website while retaining the dynamic and creative energy of their Instagram feed. Their key requirements included: A modern, polished design that complements their professional brand image. The use of mono photography to maintain consistency, especially when original photos did not align with the brand’s color scheme. A template collection flexible enough to be updated with new content in the future. THE CREATIVE PROCESS: After receiving the brief, I worked with my team at Shoelace Creative to craft a series of templates via Canva. Our choice of platform was intentional—Canva’s user-friendly interface would allow Catch the Sun to easily edit the templates themselves, enabling them to update content and keep their posts fresh. We developed over 40 templates, segmented into various content categories that aligned with Catch the Sun’s needs. These templates were designed to not only support their current social media strategy but to allow room for future growth and adaptability. Template Categories: Each content theme was designed with its own unique style, but all tied back to the same core visual identity. Here are the main template categories we developed: Meet the Team: Introducing team members with the hashtag #MeetTheTeam. Quotes and Inspiration: A series of motivational quotes under #Inspiration. Client Testimonials: Highlighting feedback with #WhyUs. Educational Posts: Tips on grammar, business, and industry knowledge under #Tips. New Client Announcements: Celebrating new partnerships with #CatchTheClient. Project Highlights: Showcasing work under #LightOnProject. Partnership Announcements: Featuring collaborations with #PartnerShoutout. Hiring Posts: Recruitment updates with #CatchTheTeam. Achievements and Milestones: Celebrating company success with #ProudOf. DESIGN CHOICES: Color Palette: Catch the Sun’s brand colors—orange, yellow, and red—evoke warmth, creativity, and energy. These shades were used in contrast with black-and-white imagery, ensuring a professional yet vibrant feel. Where the original photo colors didn’t match the brand, we opted for mono photography, keeping the focus on key visuals. Typography: Each main content topic was prominently displayed in a hashtag format at the top center of the post. This decision ties into the brand’s sunny, optimistic vibe while offering a modern approach to visual communication. The hashtags also served as quick, recognizable tags, making the posts easy to categorize and identify. Layout: Each template was designed with flexibility in mind. The layout for posts was kept clean and structured, allowing the team at Catch the Sun to easily replace content without compromising design integrity. The strategic use of white space and consistent placement of elements ensures a coherent look across all platforms. FINAL OUTCOME: The final template collection not only met but exceeded the client’s expectations. By aligning the Instagram visuals with the company’s overall brand identity, we were able to present a more unified and professional image for Catch the Sun across all their platforms. The templates are versatile and adaptable, ensuring they will serve as a valuable tool for the agency’s social media strategy in the long run. Project Details USED SKILLS Social Media StrategyGraphic Design TOOLS AND MATERIALS Canva Pro DATE 2024 TEAM Shoelace Creative is a boutique marketing agency known for crafting impactful content that connects deeply with audiences. They provide end-to-end solutions for business growth, focusing on strategic campaigns that deliver measurable results. From concept to delivery, Shoelace handles everything—production, design, and branding—with clear, goal-driven objectives. Visit Website Lorem Ipsum is simply dumy text of the printing typesetting industry lorem ipsum. CLIENT Catch the Sun Communications, a freelance editorial and content agency based in Canberra, Australia. Specializing in copywriting, editing, and proofreading services, Catch the Sun provides creative solutions to clients in the UK, Europe, and Australia. Their goal is to leverage time zone differences to deliver high-quality content quickly, with their signature tagline, “We Catch the Sun™ for our clients.” Visit Website Lorem Ipsum is simply dumy text of the printing typesetting industry lorem ipsum. RELATED CATEGORIES Graphic Design (22) Illustration (4) Web & Social Media (11) SIMILAR PROJECTS Previous Project
Le principesse Disney
Project Summary Disney Princesses is an organization based in northern Italy with a community of over 180,000 fans online. It has gained credibility through the Disney brand by organizing events throughout Italy through collaborations from all over. Through social media pages and the blog, it has become known among fans and organizes and participates in events dedicated to the nerd world, bringing Disney magic. Among their main activities: cosplay gatherings, animation and singing, homemade gadgets sales and collaborations with artists to entertain adults and children. Disney Princesses approached me back in 2017 to strengthen their online presence on Instagram. At that time, they worked exclusively using Facebook and did not have an Instagram page. I initiated and built their communication on Instagram, taking the page from 0 to 80k followers in 7 months. Through extensive study of their Facebook communication, I adapted their style and way of working to the Instagram platform, recreating a new audience through constant weekly reports, studying Italian and foreign competitors and careful use of correct hashtags. The Instagram audience turned out to be completely different from the one following the page on Facebook, so I set up a visual strategy based on the use of specific fan art harmonized according to a color code and defined theme, and a constant publication of three daily posts according to the times suggested by insights that generated organic growth in a few months. As the page’s authority grew, we created collaborations with artists that consisted of publishing exclusive fan art for our page, games and live quizzes from events for online followers, collaborations with cosplayers and live singers. The purpose, in addition to creating authority on Instagram that kept pace with Facebook numbers, was to promote online and offline events organized by the organization. I then created dedicated graphics to promote initiatives through stories and posts. Later on, I began to follow the organization at events as a Social Media Manager to coordinate the social media communication of the staff during their work, creating material for social media pages through live photos and videos. Additionally, at some events, I attended as a Disney-themed illustrator, carving out hours of activities scheduling. Project Details USED SKILLS Graphic DesignIllustrationTraditional and digital artSocial Media ManagerSocial StrategyVisual StrategyCreative Writing TOOLS AND MATERIALS Adobe IllustratorAdobe PhotoshopInstagramFacebookDrawing’s tools DATE 2017-2018 CLIENT Disney Princesses is an organization based in northern Italy with a community of over 180,000 fans online. It has gained credibility through the Disney brand by organizing events throughout Italy through collaborations from all over. Through social media pages and the blog, it has become known among fans and organizes and participates in events dedicated to the nerd world, bringing Disney magic. Among their main activities: cosplay gatherings, animation and singing, homemade gadgets sales and collaborations with artists to entertain adults and children. Instagram Facebook Project Details USED SKILLS Graphic DesignIllustrationTraditional and digital artSocial Media ManagerSocial StrategyVisual StrategyCreative Writing TOOLS AND MATERIALS Adobe IllustratorAdobe PhotoshopInstagramFacebookDrawing’s tools DATE 2017-2018 CLIENT Disney Princesses is an organization based in northern Italy with a community of over 180,000 fans online. It has gained credibility through the Disney brand by organizing events throughout Italy through collaborations from all over. Through social media pages and the blog, it has become known among fans and organizes and participates in events dedicated to the nerd world, bringing Disney magic. Among their main activities: cosplay gatherings, animation and singing, homemade gadgets sales and collaborations with artists to entertain adults and children. Instagram Facebook RELATED PROJECTS Previous ProjectNext Project
Cynical Plot
Project Summary Cynical Plot is an Instagram page themed around nerd culture, dedicated to reviews of books, TV shows, movies, and comics. The premise is that anyone can easily find the plot of a book or a movie, as well as reviews, online. Therefore, the creator chooses to tell the contents, whether loved or disliked, in her own way: in a cynical and witty manner, guiding the follower and preparing them for what they might encounter in the work without holding back. Hence, the name. I’ve crafted each post to adhere to a cohesive visual theme, primarily utilizing photomanipulation for content creation. The format includes her hand presenting the item to be reviewed in subsequent carousel posts. Through a purely visual cover, she grabs the follower’s attention, already communicating the content of the subsequent images and enticing them to click amidst the chaos of posts in their feed. The cover, due to its visual appeal, is also easily shareable on stories compared to a normal photo of a book. By working on this aspect, the differentiation from competitors is evident. The carousel consists of 5 images: the captivating cover, some details about the product followed by entertaining hashtags, a brief cynical plot summary, suggestions with pros and cons aimed at helping the audience understand if they might enjoy the work, and finally, the call to action to follow the page and comment. The description is dedicated to the author’s notes, providing further information regarding the post. These types of carousels are part of a broader context, alternating between genres, types of products, and a color code based on light shades. Project Details USED SKILLS Copy WritingPhoto EditingPhotomanipulationGraphic DesignSocial StrategySocial Media ManagementVisual StrategyContent CreationCreative Thinking TOOLS AND MATERIALS Adobe PhotoshopInstagramPhone CLIENT Cynical Plot is an Instagram page themed around nerd culture, dedicated to reviews of books, TV shows, movies, and comics. The premise is that anyone can easily find the plot of a book or a movie, as well as reviews, online. Therefore, the creator chooses to tell the contents, whether loved or disliked, in her own way: in a cynical and witty manner, guiding the follower and preparing them for what they might encounter in the work without holding back. Hence, the name. Project Details USED SKILLS Copy WritingPhoto EditingPhotomanipulationGraphic DesignSocial StrategySocial Media ManagementVisual StrategyContent CreationCreative Thinking TOOLS AND MATERIALS Adobe PhotoshopInstagramPhone CLIENT Cynical Plot is an Instagram page themed around nerd culture, dedicated to reviews of books, TV shows, movies, and comics. The premise is that anyone can easily find the plot of a book or a movie, as well as reviews, online. Therefore, the creator chooses to tell the contents, whether loved or disliked, in her own way: in a cynical and witty manner, guiding the follower and preparing them for what they might encounter in the work without holding back. Hence, the name. SIMILAR PROJECTS Previous ProjectNext Project
Pungas
Project Summary Pungas are bold sneakers accessories, 3D printed, easy to use, wearable on different parts of the sneakers and colorful. These are the byproduct of an exclusive collaboration between Hickies and international artists/designers. They are entirely customizable, offering a myriad of options to tailor them precisely to individual preferences, ensuring a unique and personalized touch to the each shoe. These innovative accessories seamlessly attach to Hickies laces, complementing the brand’s ecosystem of cutting-edge products designed to revolutionize footwear. Operating exclusively through online channels, the company leverages the digital landscape to reach its audience effectively. The project encompassed a comprehensive brand communication strategy, spanning both online and offline platforms, aligned with the established brand identity. In my role, I took charge of several key aspects of the project, beginning with the development of a dynamic logo that embodies the essence of the brand and serves as a powerful visual representation of its identity. Additionally, I crafted visually appealing and functional product packaging and corporate image that includes envelope, business card, printed materials. Furthermore, I led the design process for a user-friendly website, optimizing every element to ensure seamless navigation and engagement across all devices. In conjunction with these efforts, I devised and executed compelling advertising campaigns (Facebook Ads) across social media platforms. These campaigns were strategically designed to amplify brand visibility and drive traffic to the e-commerce platform, while also showcasing the bespoke customization services available for creating personalized Pungas. Project Details USED SKILLS Graphic DesignEditorial DesignVisual BrandingWeb DesignLogo DesignUI / UX DesignAdvertisingPackaging TOOLS AND MATERIALS Adobe IndesignAdobe PhotoshopAdobe IllustratorFacebookMeta DATE 2019 CLIENT Pungas are bold sneakers accessories, 3D printed, easy to use, wearable on different parts of the sneakers and colorful. These are the byproduct of an exclusive collaboration between Hickies and international artists/designers. They are entirely customizable, offering a myriad of options to tailor them precisely to individual preferences, ensuring a unique and personalized touch to the each shoe. Project Details USED SKILLS Graphic DesignEditorial DesignVisual BrandingWeb DesignLogo DesignUI / UX DesignAdvertisingPackaging TOOLS AND MATERIALS Adobe IndesignAdobe PhotoshopAdobe IllustratorFacebookMeta DATE 2019 CLIENT Pungas are bold sneakers accessories, 3D printed, easy to use, wearable on different parts of the sneakers and colorful. These are the byproduct of an exclusive collaboration between Hickies and international artists/designers. They are entirely customizable, offering a myriad of options to tailor them precisely to individual preferences, ensuring a unique and personalized touch to the each shoe. SIMILAR PROJECTS Previous ProjectNext Project
Raucea
Project Summary Raucea is a prestigious high-fashion store located in southern Italy, boasting over 50 years of experience. They offer both men’s and women’s clothing, ranging from casual to elegant attire, including shoes and scarves, all high-quality, made-in-Italy pieces catering to a refined clientele. During our long collaboration, I managed their social media strategy on Facebook, revitalizing communication and activating their channel for one year. After that, periodically I help them to promote their activity online and offline building a strategy for special events, promotions or temporary shops. The social media strategy involves consistent promotion of upcoming products from their brands, utilizing images featuring models showcasing Raucea’s brands, sometimes incorporating local customers and models through specially organized fashion shows. Additionally, Raucea has an outlet section within the store, and periodically, we published tailored discounts and deals for their clientele through graphics and sponsorships on their channels. For example deals during Christmas and other holidays through voucher flyers to build customer loyalty or sponsored ads focusing on new seasonal products. Alongside you can observe a social media campaign crafted for Black Friday to highlight November discounts, followed by one dedicated to the launch of the new temporary shop campaign and another one for the Christmas’ event. Both promotions were accompanied by the creation of coordinated Facebook profile and cover images tailored to the events. The temporary shop was to be hosted by a new retail space dedicated to selling outdated stock. The goal was to orchestrate a flash sale of all unsold items during the holiday season. For this initiative, Raucea tasked me with creating 8 large-scale posters to cover the shop windows and panels inside the shop. The message needed to be crystal clear: ‘Clearing out everything, prices inside go as low as 50 euros’ to get low budget customers. Among other collaborations with Raucea, there’s a project commissioned to celebrate their 50th year of business: an advertising poster designed to thank loyal customers and kick off a period of 50% discounts on their products. Project Details USED SKILLS Editorial DesignImpaginationGraphic DesignPhoto EditingSocial Media ManagementContent CreationCopy WritingAdvertisingMarketingBrand awareness TOOLS AND MATERIALS Adobe IndesignAdobe PhotoshopAdobe IllustratorFacebookMeta 2020 2019-2021 CLIENT Raucea is a prestigious high-fashion store located in southern Italy, boasting over 50 years of experience. They offer both men’s and women’s clothing, ranging from casual to elegant attire, including shoes and scarves, all high-quality, made-in-Italy pieces catering to a refined clientele. Project Details USED SKILLS Editorial DesignImpaginationGraphic DesignPhoto EditingSocial Media ManagementContent CreationCopy WritingAdvertisingMarketingBrand awareness TOOLS AND MATERIALS Adobe IndesignAdobe PhotoshopAdobe IllustratorFacebookMeta DATE 2019-2021 CLIENT Raucea is a prestigious high-fashion store located in southern Italy, boasting over 50 years of experience. They offer both men’s and women’s clothing, ranging from casual to elegant attire, including shoes and scarves, all high-quality, made-in-Italy pieces catering to a refined clientele. SIMILAR PROJECTS Previous ProjectNext Project
Vabon
Project Summary Valeria is a Flapper and Charleston dancer, also a dance instructor in various academies in northern Italy, traveling across Italy and the world showcasing her art and collaborating with dancers from all nations. She was a finalist on Italia’s Got Talent, an Italian show that celebrates national talent. Valeria approached me with the aim of revamping her social media communication on Instagram and Facebook to strengthen her social presence and secure more national and international tours. I provided Valeria with initial consultancy and managed her content based on her creative abilities, enabling her to continue independently after just three months by implementing the strategy we developed together. We identified three recurring types of images and videos in her feed: artistic, lifestyle and performing. Starting with content that was initially of lower quality in her personal profile, we devised a comprehensive visual strategy tailored to this material. The outcome? A polished, artistic feed that elegantly showcases her remarkable talent and professional expertise. Project Details USED SKILLS Photo EditingSocial Media ManagementVisual StrategyCopy WritingBrand DevelopmentConsultancy TOOLS AND MATERIALS Adobe PhotoshopFacebookInstagram DATE 2018 CLIENT Valeria is a Flapper and Charleston dancer, also a dance instructor in various academies in northern Italy, traveling across Italy and the world showcasing her art and collaborating with dancers from all nations. She was a finalist on Italia’s Got Talent, an Italian show that celebrates national talent. Instagram Project Details USED SKILLS Photo EditingSocial Media ManagementVisual StrategyCopy WritingBrand DevelopmentConsultancy TOOLS AND MATERIALS Adobe PhotoshopFacebookInstagram DATE 2018 CLIENT Valeria is a Flapper and Charleston dancer, also a dance instructor in various academies in northern Italy, traveling across Italy and the world showcasing her art and collaborating with dancers from all nations. She was a finalist on Italia’s Got Talent, an Italian show that celebrates national talent. Instagram SIMILAR PROJECTS Previous ProjectNext Project
ElenArt
Project Summary Elena is a versatile young artist based in Milan, skilled as a dressmaker, makeup artist and organizer of enchanting events with her Organisation. Her talents, dedication, and effective communication of her personal brand have propelled her to prominence in the city, and now she works as a costume designer for a Milanese Company. Elena’s goal was to find a way to effectively communicate her multidisciplinary skills online, establishing a sustainable method for organizing her content and guidelines for future creations by herself. During a 3-month consultation, we developed a visual strategy based on color codes and themes (makeup, dressmaking or a mix), closely analyzing insights on both platforms, Instagram and Facebook. We focused on thematic grids of 9 images that alternated depending on the event (Christmas, Halloween, etc.), project, and type of work. Project Details USED SKILLS Visual StrategyBrand BuildingSocial Medyia StrategyConsultancy TOOLS AND MATERIALS InstagramFacebook DATE 2018 CLIENT Elena is a versatile young artist based in Milan, skilled as a dressmaker, makeup artist and organizer of enchanting events with her Organisation. Her talents, dedication, and effective communication of her personal brand have propelled her to prominence in the city, and now she works as a costume designer for a Milanese Company. Instagram Project Details USED SKILLS Visual StrategyBrand BuildingSocial Medyia StrategyConsultancy TOOLS AND MATERIALS InstagramFacebook DATE 2019 CLIENT Elena is a versatile young artist based in Milan, skilled as a dressmaker, makeup artist and organizer of enchanting events with her Organisation. Her talents, dedication, and effective communication of her personal brand have propelled her to prominence in the city, and now she works as a costume designer for a Milanese Company. Instagram SIMILAR PROJECTS Previous ProjectNext Project
Instagrow
Project Summary Instagrow, a brand under the umbrella of NBS s.r.l., specializes in digital strategies for organic follower growth on Instagram. Established in 2018, it swiftly gained recognition in the market, attracting even the most prominent influencers. During my collaboration with NBS, I focused on devising a social media strategy, creating targeted graphics to enhance the promotion and sales of the company’s services. Along the page, a presentation slides showcasing our services aimed at clients. In the following two pages, you’ll see themed advertising campaigns for Halloween and Cyber Monday promotions. Our marketing strategy included a website redesign with themed logos, pop-ups and banners, advertising campaigns on major social channels and promotional newsletters. Project Details USED SKILLS Web DesignMarketing StrategyGraphic DesignAdvertisingSocial Media StrategyContent Creator TOOLS AND MATERIALS Adobe IndesignAdobe PhotoshopAdobe PhotoshopInstagram ToolsFacebook Tools DATE 2019 CLIENT Instagrow, a brand under the umbrella of NBS s.r.l., specializes in digital strategies for organic follower growth on Instagram. Established in 2018, it swiftly gained recognition in the market, attracting even the most prominent influencers. Visit Website Project Details USED SKILLS Web DesignMarketing StrategyGraphic DesignAdvertisingSocial Media StrategyContent Creator TOOLS AND MATERIALS Adobe IndesignAdobe PhotoshopAdobe PhotoshopInstagram ToolsFacebook Tools CLIENT Instagrow, a brand under the umbrella of NBS s.r.l., specializes in digital strategies for organic follower growth on Instagram. Established in 2018, it swiftly gained recognition in the market, attracting even the most prominent influencers. Visit Website DATE 2019 SIMILAR PROJECTS Previous ProjectNext Project
Fluvio
Project Summary Fluvio is a startup born with the aim of educating, supporting and nurturing conscientious aquarium enthusiasts through an advanced platform brimming with information, support and high-quality products and services spanning the realms of marine, freshwater and aquascaping. Presentation slides I created showcasing the services offered to partners and clients by the company, specifically tailored for the industry trade show attended by our team. Among Fluvio’s diverse range of activities, one of our standout endeavors involved the organization and management of marine-themed contests, brought to life through collaborative partnerships with esteemed experts hailing from various corners of the globe. The graphics and layouts I created for the pages of the magazine Scaper, promoting the startup and the ITAC Contest, an Aquascaping competition with an international jury. Together with the team, we executed a promotional campaign leveraging our channels (YouTube videos, Instagram posts and stories, Facebook event page and Ads) as those of the experts, supported by a dedicated landing page and live presentations during the experts’ educational events. With Fluvio, we simultaneously worked on developing three fronts: growing the community of aquarium enthusiasts, recruiting and managing a team of experts in the marine sector from all over Italy, and lastly, seeking partnership opportunities or sponsors, the real clients of the startup. For the first step, we began building a community of aquarium enthusiasts by creating a website, which I optimized through the creation of theme-coordinated images and by managing social media channels with a visual and content strategy. Through sponsored campaigns, we promoted our service, focusing on increasing both the audience and the team of experts who contributed content to the platform. To reach out to companies, we attended industry trade fairs or directly contacted them, presenting our services. Project Details USED SKILLS Editorial DesignLayout BuildingImpaginationGraphic DesignMarketing StrategyBrand DevelopmentBrand StrategySocial Media ManagementContent CreatorWeb DesignVisual Strategy TOOLS AND MATERIALS Adobe IndesignAdobe PhotoshopAdobe IllustratorGoogle DocsPages / Office Word DATE 2021-2022 CLIENT / COLLABORATION Fluvio is a startup born with the aim of educating, supporting and nurturing conscientious aquarium enthusiasts through an advanced platform brimming with information, support and high-quality products and services spanning the realms of marine, freshwater and aquascaping. RELATED PROJECTS Emerald Acquatics Project Details USED SKILLS Editorial DesignLayout BuildingImpaginationGraphic DesignMarketing StrategyBrand DevelopmentBrand StrategySocial Media ManagementContent CreatorWeb DesignVisual Strategy TOOLS AND MATERIALS Adobe IndesignAdobe PhotoshopAdobe IllustratorGoogle DocsPages / Office Word DATE 2021-2022 CLIENT / COLLABORATION Fluvio is a startup born with the aim of educating, supporting and nurturing conscientious aquarium enthusiasts through an advanced platform brimming with information, support and high-quality products and services spanning the realms of marine, freshwater and aquascaping. RELATED PROJECTS Emerald Acquatics SIMILAR PROJECTS Previous ProjectNext Project
