Cynical Plot
Project Summary Cynical Plot is an Instagram page themed around nerd culture, dedicated to reviews of books, TV shows, movies, and comics. The premise is that anyone can easily find the plot of a book or a movie, as well as reviews, online. Therefore, the creator chooses to tell the contents, whether loved or disliked, in her own way: in a cynical and witty manner, guiding the follower and preparing them for what they might encounter in the work without holding back. Hence, the name. I’ve crafted each post to adhere to a cohesive visual theme, primarily utilizing photomanipulation for content creation. The format includes her hand presenting the item to be reviewed in subsequent carousel posts. Through a purely visual cover, she grabs the follower’s attention, already communicating the content of the subsequent images and enticing them to click amidst the chaos of posts in their feed. The cover, due to its visual appeal, is also easily shareable on stories compared to a normal photo of a book. By working on this aspect, the differentiation from competitors is evident. The carousel consists of 5 images: the captivating cover, some details about the product followed by entertaining hashtags, a brief cynical plot summary, suggestions with pros and cons aimed at helping the audience understand if they might enjoy the work, and finally, the call to action to follow the page and comment. The description is dedicated to the author’s notes, providing further information regarding the post. These types of carousels are part of a broader context, alternating between genres, types of products, and a color code based on light shades. Project Details USED SKILLS Copy WritingPhoto EditingPhotomanipulationGraphic DesignSocial StrategySocial Media ManagementVisual StrategyContent CreationCreative Thinking TOOLS AND MATERIALS Adobe PhotoshopInstagramPhone CLIENT Cynical Plot is an Instagram page themed around nerd culture, dedicated to reviews of books, TV shows, movies, and comics. The premise is that anyone can easily find the plot of a book or a movie, as well as reviews, online. Therefore, the creator chooses to tell the contents, whether loved or disliked, in her own way: in a cynical and witty manner, guiding the follower and preparing them for what they might encounter in the work without holding back. Hence, the name. Project Details USED SKILLS Copy WritingPhoto EditingPhotomanipulationGraphic DesignSocial StrategySocial Media ManagementVisual StrategyContent CreationCreative Thinking TOOLS AND MATERIALS Adobe PhotoshopInstagramPhone CLIENT Cynical Plot is an Instagram page themed around nerd culture, dedicated to reviews of books, TV shows, movies, and comics. The premise is that anyone can easily find the plot of a book or a movie, as well as reviews, online. Therefore, the creator chooses to tell the contents, whether loved or disliked, in her own way: in a cynical and witty manner, guiding the follower and preparing them for what they might encounter in the work without holding back. Hence, the name. SIMILAR PROJECTS Previous ProjectNext Project
Raucea
Project Summary Raucea is a prestigious high-fashion store located in southern Italy, boasting over 50 years of experience. They offer both men’s and women’s clothing, ranging from casual to elegant attire, including shoes and scarves, all high-quality, made-in-Italy pieces catering to a refined clientele. During our long collaboration, I managed their social media strategy on Facebook, revitalizing communication and activating their channel for one year. After that, periodically I help them to promote their activity online and offline building a strategy for special events, promotions or temporary shops. The social media strategy involves consistent promotion of upcoming products from their brands, utilizing images featuring models showcasing Raucea’s brands, sometimes incorporating local customers and models through specially organized fashion shows. Additionally, Raucea has an outlet section within the store, and periodically, we published tailored discounts and deals for their clientele through graphics and sponsorships on their channels. For example deals during Christmas and other holidays through voucher flyers to build customer loyalty or sponsored ads focusing on new seasonal products. Alongside you can observe a social media campaign crafted for Black Friday to highlight November discounts, followed by one dedicated to the launch of the new temporary shop campaign and another one for the Christmas’ event. Both promotions were accompanied by the creation of coordinated Facebook profile and cover images tailored to the events. The temporary shop was to be hosted by a new retail space dedicated to selling outdated stock. The goal was to orchestrate a flash sale of all unsold items during the holiday season. For this initiative, Raucea tasked me with creating 8 large-scale posters to cover the shop windows and panels inside the shop. The message needed to be crystal clear: ‘Clearing out everything, prices inside go as low as 50 euros’ to get low budget customers. Among other collaborations with Raucea, there’s a project commissioned to celebrate their 50th year of business: an advertising poster designed to thank loyal customers and kick off a period of 50% discounts on their products. Project Details USED SKILLS Editorial DesignImpaginationGraphic DesignPhoto EditingSocial Media ManagementContent CreationCopy WritingAdvertisingMarketingBrand awareness TOOLS AND MATERIALS Adobe IndesignAdobe PhotoshopAdobe IllustratorFacebookMeta 2020 2019-2021 CLIENT Raucea is a prestigious high-fashion store located in southern Italy, boasting over 50 years of experience. They offer both men’s and women’s clothing, ranging from casual to elegant attire, including shoes and scarves, all high-quality, made-in-Italy pieces catering to a refined clientele. Project Details USED SKILLS Editorial DesignImpaginationGraphic DesignPhoto EditingSocial Media ManagementContent CreationCopy WritingAdvertisingMarketingBrand awareness TOOLS AND MATERIALS Adobe IndesignAdobe PhotoshopAdobe IllustratorFacebookMeta DATE 2019-2021 CLIENT Raucea is a prestigious high-fashion store located in southern Italy, boasting over 50 years of experience. They offer both men’s and women’s clothing, ranging from casual to elegant attire, including shoes and scarves, all high-quality, made-in-Italy pieces catering to a refined clientele. SIMILAR PROJECTS Previous ProjectNext Project
Vabon
Project Summary Valeria is a Flapper and Charleston dancer, also a dance instructor in various academies in northern Italy, traveling across Italy and the world showcasing her art and collaborating with dancers from all nations. She was a finalist on Italia’s Got Talent, an Italian show that celebrates national talent. Valeria approached me with the aim of revamping her social media communication on Instagram and Facebook to strengthen her social presence and secure more national and international tours. I provided Valeria with initial consultancy and managed her content based on her creative abilities, enabling her to continue independently after just three months by implementing the strategy we developed together. We identified three recurring types of images and videos in her feed: artistic, lifestyle and performing. Starting with content that was initially of lower quality in her personal profile, we devised a comprehensive visual strategy tailored to this material. The outcome? A polished, artistic feed that elegantly showcases her remarkable talent and professional expertise. Project Details USED SKILLS Photo EditingSocial Media ManagementVisual StrategyCopy WritingBrand DevelopmentConsultancy TOOLS AND MATERIALS Adobe PhotoshopFacebookInstagram DATE 2018 CLIENT Valeria is a Flapper and Charleston dancer, also a dance instructor in various academies in northern Italy, traveling across Italy and the world showcasing her art and collaborating with dancers from all nations. She was a finalist on Italia’s Got Talent, an Italian show that celebrates national talent. Instagram Project Details USED SKILLS Photo EditingSocial Media ManagementVisual StrategyCopy WritingBrand DevelopmentConsultancy TOOLS AND MATERIALS Adobe PhotoshopFacebookInstagram DATE 2018 CLIENT Valeria is a Flapper and Charleston dancer, also a dance instructor in various academies in northern Italy, traveling across Italy and the world showcasing her art and collaborating with dancers from all nations. She was a finalist on Italia’s Got Talent, an Italian show that celebrates national talent. Instagram SIMILAR PROJECTS Previous ProjectNext Project
Cruel Fables | Illustrated Book
Project Summary Cruel Fairy Tales is a curated collection of unconventional fairy tales, each illustrated with a dark twist. The unique selling proposition lies in its narrative perspective: the protagonists aren’t traditional heroes, but rather the villains of these tales. I oversaw every stage of the project, from market analysis to execution (including writing, illustrations and layouts), culminating in the crafting of a comprehensive communication strategy. After completing the design of both the front and back covers, I crafted the internal pages to ensure they seamlessly aligned with the overarching theme. Alongside, you’ll find the comprehensive outline of the entire project and the specific one for the first tale, The Golden Owl, which I personally wrote, illustrated and formatted. Following this, I’ve included samples of the internal pages from this inaugural tale, offering a glimpse into its visual and narrative richness. Project Details USED SKILLS Creative WritingIllustrationLayout BuildingPhotomanipulationGraphic Design TOOLS AND MATERIALS Adobe IndesignAdobe PhotoshopWacom Cintiq 13 HDPages / Office Word DATE 2022 Project Details USED SKILLS Creative WritingIllustrationLayout BuildingPhotomanipulationGraphic Design TOOLS AND MATERIALS Adobe IndesignAdobe PhotoshopWacom Cintiq 13 HDPages / Office Word DATE 2022 SIMILAR PROJECTS Previous ProjectNext Project
