Pungas

Project Summary Pungas are bold sneakers accessories, 3D printed, easy to use, wearable on different parts of the sneakers and colorful. These are the byproduct of an exclusive collaboration between Hickies and international artists/designers. They are entirely customizable, offering a myriad of options to tailor them precisely to individual preferences, ensuring a unique and personalized touch to the each shoe. These innovative accessories seamlessly attach to Hickies laces, complementing the brand’s ecosystem of cutting-edge products designed to revolutionize footwear. Operating exclusively through online channels, the company leverages the digital landscape to reach its audience effectively. The project encompassed a comprehensive brand communication strategy, spanning both online and offline platforms, aligned with the established brand identity. In my role, I took charge of several key aspects of the project, beginning with the development of a dynamic logo that embodies the essence of the brand and serves as a powerful visual representation of its identity. Additionally, I crafted visually appealing and functional product packaging and corporate image that includes envelope, business card, printed materials. Furthermore, I led the design process for a user-friendly website, optimizing every element to ensure seamless navigation and engagement across all devices.  In conjunction with these efforts, I devised and executed compelling advertising campaigns (Facebook Ads) across social media platforms. These campaigns were strategically designed to amplify brand visibility and drive traffic to the e-commerce platform, while also showcasing the bespoke customization services available for creating personalized Pungas. Project Details USED SKILLS Graphic DesignEditorial DesignVisual BrandingWeb DesignLogo‭ DesignUI / UX DesignAdvertisingPackaging TOOLS AND MATERIALS Adobe IndesignAdobe PhotoshopAdobe IllustratorFacebookMeta DATE 2019 CLIENT Pungas are bold sneakers accessories, 3D printed, easy to use, wearable on different parts of the sneakers and colorful. These are the byproduct of an exclusive collaboration between Hickies and international artists/designers. They are entirely customizable, offering a myriad of options to tailor them precisely to individual preferences, ensuring a unique and personalized touch to the each shoe. Project Details USED SKILLS Graphic DesignEditorial DesignVisual BrandingWeb DesignLogo‭ DesignUI / UX DesignAdvertisingPackaging TOOLS AND MATERIALS Adobe IndesignAdobe PhotoshopAdobe IllustratorFacebookMeta DATE 2019 CLIENT Pungas are bold sneakers accessories, 3D printed, easy to use, wearable on different parts of the sneakers and colorful. These are the byproduct of an exclusive collaboration between Hickies and international artists/designers. They are entirely customizable, offering a myriad of options to tailor them precisely to individual preferences, ensuring a unique and personalized touch to the each shoe. SIMILAR PROJECTS Previous ProjectNext Project

Lifestyle Simulator Game

Project Summary Lifestyle Simulator Game is a board game with an educational mission commissioned by the founders in 2019 to complement their courses and promote the Lifestyle Method. From initial feasibility consultation to the comprehensive implementation of all components (dashboard, tokens, playing cards, accessories, rulebook, box, markers and logo). The game’s objective is to foster self-awareness among players as they progress through levels across the four key areas, gaining insight into their own circumstances and learning strategies for improvement. In my role, I took charge of the comprehensive design process for the board game, meticulously crafting not only the visually striking box packaging but also curating the content within. This included the creation of 16 decks of cards, thoughtfully categorized into four di- stinct areas: Personal, Relationships, Health and Business, each color-coded for easy identification. These decks were further subdivided into four progressive levels, culminating in a grand total of 480 cards, ensuring a rich and immersive gameplay experience. Moreover, Player Sheets to track progress, the inclusion of 4 colored pencils, a Lifestyle marker, 50 tokens, a designed game board and the rulebook, ensuring that every aspect of the game was crafted to captivate and entertain players. The game serves as a personal interactive growth tool for adults, optimized for 4 players and lasting from 2 to 5 hours. For this project, I had the opportunity to collaborate closely with a professional in board games development. Working in tandem, we operated with precision and agility, navigating tight deadlines to meticulously prepare all materials for the upcoming large-scale production in Germany. Our concerted efforts were aimed at ensuring that every aspect of the game’s production process met the highest standards of quality and efficiency within the ambitious timeframe of just three months. The boardgame is not available for online or in-store purchase, but rather serves as an experiential tool exclusive to members of the Lifestyle courses, accessible only through premium access to their services. Project Details USED SKILLS Packaging DesignProduct DesignEditorial DesignPhotomanipulationGraphic DesignGame Design TOOLS AND MATERIALS Adobe IndesignAdobe PhotoshopAdobe IllustratorGoogle Docs DATE 2019 CLIENT DETAILS Lifestyle Project is the beacon of success, comprising a team of life coaches dedicated to guiding both companies and indi- viduals on a transformative journey of personal growth across four fundamental domains: Personal, Relationships, Health and Business. Client Website Project Details USED SKILLS Packaging DesignProduct DesignEditorial DesignPhotomanipulationGraphic DesignGame Design TOOLS AND MATERIALS Adobe IndesignAdobe PhotoshopAdobe IllustratorGoogle Docs DATE 2019 CLIENT DETAILS Lifestyle Project is the beacon of success, comprising a team of life coaches dedicated to guiding both companies and indi- viduals on a transformative journey of personal growth across four fundamental domains: Personal, Relationships, Health and Business. Client Website SIMILAR PROJECTS Previous ProjectNext Project