Catch The Sun Communication
Project Summary CATCH THE SUN INSTAGRAM TEMPLATES For this project, I collaborated with Catch the Sun Communications, a freelance editorial and content agency based in Canberra, Australia. Specializing in copywriting, editing, and proofreading services, Catch the Sun provides creative solutions to clients in the UK, Europe, and Australia. Their goal is to leverage time zone differences to deliver high-quality content quickly, with their signature tagline, “We Catch the Sun™ for our clients.” Project Details USED SKILLS Social Media StrategyGraphic Design TOOLS AND MATERIALS Canva Pro DATE 2024 TEAM Shoelace Creative is a boutique marketing agency known for crafting impactful content that connects deeply with audiences. They provide end-to-end solutions for business growth, focusing on strategic campaigns that deliver measurable results. From concept to delivery, Shoelace handles everything—production, design, and branding—with clear, goal-driven objectives. Visit Website Lorem Ipsum is simply dumy text of the printing typesetting industry lorem ipsum. CLIENT Catch the Sun Communications, a freelance editorial and content agency based in Canberra, Australia. Specializing in copywriting, editing, and proofreading services, Catch the Sun provides creative solutions to clients in the UK, Europe, and Australia. Their goal is to leverage time zone differences to deliver high-quality content quickly, with their signature tagline, “We Catch the Sun™ for our clients.” Visit Website Lorem Ipsum is simply dumy text of the printing typesetting industry lorem ipsum. BRIEFING OVERVIEW: Catch the Sun needed a set of social media graphic templates to enhance their Instagram and LinkedIn presence. The templates had to reflect an evolution in their brand’s visual identity, aligning with the clean and professional aesthetic of their website while retaining the dynamic and creative energy of their Instagram feed. Their key requirements included: A modern, polished design that complements their professional brand image. The use of mono photography to maintain consistency, especially when original photos did not align with the brand’s color scheme. A template collection flexible enough to be updated with new content in the future. THE CREATIVE PROCESS: After receiving the brief, I worked with my team at Shoelace Creative to craft a series of templates via Canva. Our choice of platform was intentional—Canva’s user-friendly interface would allow Catch the Sun to easily edit the templates themselves, enabling them to update content and keep their posts fresh. We developed over 40 templates, segmented into various content categories that aligned with Catch the Sun’s needs. These templates were designed to not only support their current social media strategy but to allow room for future growth and adaptability. Template Categories: Each content theme was designed with its own unique style, but all tied back to the same core visual identity. Here are the main template categories we developed: Meet the Team: Introducing team members with the hashtag #MeetTheTeam. Quotes and Inspiration: A series of motivational quotes under #Inspiration. Client Testimonials: Highlighting feedback with #WhyUs. Educational Posts: Tips on grammar, business, and industry knowledge under #Tips. New Client Announcements: Celebrating new partnerships with #CatchTheClient. Project Highlights: Showcasing work under #LightOnProject. Partnership Announcements: Featuring collaborations with #PartnerShoutout. Hiring Posts: Recruitment updates with #CatchTheTeam. Achievements and Milestones: Celebrating company success with #ProudOf. DESIGN CHOICES: Color Palette: Catch the Sun’s brand colors—orange, yellow, and red—evoke warmth, creativity, and energy. These shades were used in contrast with black-and-white imagery, ensuring a professional yet vibrant feel. Where the original photo colors didn’t match the brand, we opted for mono photography, keeping the focus on key visuals. Typography: Each main content topic was prominently displayed in a hashtag format at the top center of the post. This decision ties into the brand’s sunny, optimistic vibe while offering a modern approach to visual communication. The hashtags also served as quick, recognizable tags, making the posts easy to categorize and identify. Layout: Each template was designed with flexibility in mind. The layout for posts was kept clean and structured, allowing the team at Catch the Sun to easily replace content without compromising design integrity. The strategic use of white space and consistent placement of elements ensures a coherent look across all platforms. FINAL OUTCOME: The final template collection not only met but exceeded the client’s expectations. By aligning the Instagram visuals with the company’s overall brand identity, we were able to present a more unified and professional image for Catch the Sun across all their platforms. The templates are versatile and adaptable, ensuring they will serve as a valuable tool for the agency’s social media strategy in the long run. Project Details USED SKILLS Social Media StrategyGraphic Design TOOLS AND MATERIALS Canva Pro DATE 2024 TEAM Shoelace Creative is a boutique marketing agency known for crafting impactful content that connects deeply with audiences. They provide end-to-end solutions for business growth, focusing on strategic campaigns that deliver measurable results. From concept to delivery, Shoelace handles everything—production, design, and branding—with clear, goal-driven objectives. Visit Website Lorem Ipsum is simply dumy text of the printing typesetting industry lorem ipsum. CLIENT Catch the Sun Communications, a freelance editorial and content agency based in Canberra, Australia. Specializing in copywriting, editing, and proofreading services, Catch the Sun provides creative solutions to clients in the UK, Europe, and Australia. Their goal is to leverage time zone differences to deliver high-quality content quickly, with their signature tagline, “We Catch the Sun™ for our clients.” Visit Website Lorem Ipsum is simply dumy text of the printing typesetting industry lorem ipsum. RELATED CATEGORIES Graphic Design (22) Illustration (4) Web & Social Media (11) SIMILAR PROJECTS Previous Project
Cynical Plot
Project Summary Cynical Plot is an Instagram page themed around nerd culture, dedicated to reviews of books, TV shows, movies, and comics. The premise is that anyone can easily find the plot of a book or a movie, as well as reviews, online. Therefore, the creator chooses to tell the contents, whether loved or disliked, in her own way: in a cynical and witty manner, guiding the follower and preparing them for what they might encounter in the work without holding back. Hence, the name. I’ve crafted each post to adhere to a cohesive visual theme, primarily utilizing photomanipulation for content creation. The format includes her hand presenting the item to be reviewed in subsequent carousel posts. Through a purely visual cover, she grabs the follower’s attention, already communicating the content of the subsequent images and enticing them to click amidst the chaos of posts in their feed. The cover, due to its visual appeal, is also easily shareable on stories compared to a normal photo of a book. By working on this aspect, the differentiation from competitors is evident. The carousel consists of 5 images: the captivating cover, some details about the product followed by entertaining hashtags, a brief cynical plot summary, suggestions with pros and cons aimed at helping the audience understand if they might enjoy the work, and finally, the call to action to follow the page and comment. The description is dedicated to the author’s notes, providing further information regarding the post. These types of carousels are part of a broader context, alternating between genres, types of products, and a color code based on light shades. Project Details USED SKILLS Copy WritingPhoto EditingPhotomanipulationGraphic DesignSocial StrategySocial Media ManagementVisual StrategyContent CreationCreative Thinking TOOLS AND MATERIALS Adobe PhotoshopInstagramPhone CLIENT Cynical Plot is an Instagram page themed around nerd culture, dedicated to reviews of books, TV shows, movies, and comics. The premise is that anyone can easily find the plot of a book or a movie, as well as reviews, online. Therefore, the creator chooses to tell the contents, whether loved or disliked, in her own way: in a cynical and witty manner, guiding the follower and preparing them for what they might encounter in the work without holding back. Hence, the name. Project Details USED SKILLS Copy WritingPhoto EditingPhotomanipulationGraphic DesignSocial StrategySocial Media ManagementVisual StrategyContent CreationCreative Thinking TOOLS AND MATERIALS Adobe PhotoshopInstagramPhone CLIENT Cynical Plot is an Instagram page themed around nerd culture, dedicated to reviews of books, TV shows, movies, and comics. The premise is that anyone can easily find the plot of a book or a movie, as well as reviews, online. Therefore, the creator chooses to tell the contents, whether loved or disliked, in her own way: in a cynical and witty manner, guiding the follower and preparing them for what they might encounter in the work without holding back. Hence, the name. SIMILAR PROJECTS Previous ProjectNext Project
Instagrow
Project Summary Instagrow, a brand under the umbrella of NBS s.r.l., specializes in digital strategies for organic follower growth on Instagram. Established in 2018, it swiftly gained recognition in the market, attracting even the most prominent influencers. During my collaboration with NBS, I focused on devising a social media strategy, creating targeted graphics to enhance the promotion and sales of the company’s services. Along the page, a presentation slides showcasing our services aimed at clients. In the following two pages, you’ll see themed advertising campaigns for Halloween and Cyber Monday promotions. Our marketing strategy included a website redesign with themed logos, pop-ups and banners, advertising campaigns on major social channels and promotional newsletters. Project Details USED SKILLS Web DesignMarketing StrategyGraphic DesignAdvertisingSocial Media StrategyContent Creator TOOLS AND MATERIALS Adobe IndesignAdobe PhotoshopAdobe PhotoshopInstagram ToolsFacebook Tools DATE 2019 CLIENT Instagrow, a brand under the umbrella of NBS s.r.l., specializes in digital strategies for organic follower growth on Instagram. Established in 2018, it swiftly gained recognition in the market, attracting even the most prominent influencers. Visit Website Project Details USED SKILLS Web DesignMarketing StrategyGraphic DesignAdvertisingSocial Media StrategyContent Creator TOOLS AND MATERIALS Adobe IndesignAdobe PhotoshopAdobe PhotoshopInstagram ToolsFacebook Tools CLIENT Instagrow, a brand under the umbrella of NBS s.r.l., specializes in digital strategies for organic follower growth on Instagram. Established in 2018, it swiftly gained recognition in the market, attracting even the most prominent influencers. Visit Website DATE 2019 SIMILAR PROJECTS Previous ProjectNext Project
Fluvio
Project Summary Fluvio is a startup born with the aim of educating, supporting and nurturing conscientious aquarium enthusiasts through an advanced platform brimming with information, support and high-quality products and services spanning the realms of marine, freshwater and aquascaping. Presentation slides I created showcasing the services offered to partners and clients by the company, specifically tailored for the industry trade show attended by our team. Among Fluvio’s diverse range of activities, one of our standout endeavors involved the organization and management of marine-themed contests, brought to life through collaborative partnerships with esteemed experts hailing from various corners of the globe. The graphics and layouts I created for the pages of the magazine Scaper, promoting the startup and the ITAC Contest, an Aquascaping competition with an international jury. Together with the team, we executed a promotional campaign leveraging our channels (YouTube videos, Instagram posts and stories, Facebook event page and Ads) as those of the experts, supported by a dedicated landing page and live presentations during the experts’ educational events. With Fluvio, we simultaneously worked on developing three fronts: growing the community of aquarium enthusiasts, recruiting and managing a team of experts in the marine sector from all over Italy, and lastly, seeking partnership opportunities or sponsors, the real clients of the startup. For the first step, we began building a community of aquarium enthusiasts by creating a website, which I optimized through the creation of theme-coordinated images and by managing social media channels with a visual and content strategy. Through sponsored campaigns, we promoted our service, focusing on increasing both the audience and the team of experts who contributed content to the platform. To reach out to companies, we attended industry trade fairs or directly contacted them, presenting our services. Project Details USED SKILLS Editorial DesignLayout BuildingImpaginationGraphic DesignMarketing StrategyBrand DevelopmentBrand StrategySocial Media ManagementContent CreatorWeb DesignVisual Strategy TOOLS AND MATERIALS Adobe IndesignAdobe PhotoshopAdobe IllustratorGoogle DocsPages / Office Word DATE 2021-2022 CLIENT / COLLABORATION Fluvio is a startup born with the aim of educating, supporting and nurturing conscientious aquarium enthusiasts through an advanced platform brimming with information, support and high-quality products and services spanning the realms of marine, freshwater and aquascaping. RELATED PROJECTS Emerald Acquatics Project Details USED SKILLS Editorial DesignLayout BuildingImpaginationGraphic DesignMarketing StrategyBrand DevelopmentBrand StrategySocial Media ManagementContent CreatorWeb DesignVisual Strategy TOOLS AND MATERIALS Adobe IndesignAdobe PhotoshopAdobe IllustratorGoogle DocsPages / Office Word DATE 2021-2022 CLIENT / COLLABORATION Fluvio is a startup born with the aim of educating, supporting and nurturing conscientious aquarium enthusiasts through an advanced platform brimming with information, support and high-quality products and services spanning the realms of marine, freshwater and aquascaping. RELATED PROJECTS Emerald Acquatics SIMILAR PROJECTS Previous ProjectNext Project
