Vabon
Project Summary Valeria is a Flapper and Charleston dancer, also a dance instructor in various academies in northern Italy, traveling across Italy and the world showcasing her art and collaborating with dancers from all nations. She was a finalist on Italia’s Got Talent, an Italian show that celebrates national talent. Valeria approached me with the aim of revamping her social media communication on Instagram and Facebook to strengthen her social presence and secure more national and international tours. I provided Valeria with initial consultancy and managed her content based on her creative abilities, enabling her to continue independently after just three months by implementing the strategy we developed together. We identified three recurring types of images and videos in her feed: artistic, lifestyle and performing. Starting with content that was initially of lower quality in her personal profile, we devised a comprehensive visual strategy tailored to this material. The outcome? A polished, artistic feed that elegantly showcases her remarkable talent and professional expertise. Project Details USED SKILLS Photo EditingSocial Media ManagementVisual StrategyCopy WritingBrand DevelopmentConsultancy TOOLS AND MATERIALS Adobe PhotoshopFacebookInstagram DATE 2018 CLIENT Valeria is a Flapper and Charleston dancer, also a dance instructor in various academies in northern Italy, traveling across Italy and the world showcasing her art and collaborating with dancers from all nations. She was a finalist on Italia’s Got Talent, an Italian show that celebrates national talent. Instagram Project Details USED SKILLS Photo EditingSocial Media ManagementVisual StrategyCopy WritingBrand DevelopmentConsultancy TOOLS AND MATERIALS Adobe PhotoshopFacebookInstagram DATE 2018 CLIENT Valeria is a Flapper and Charleston dancer, also a dance instructor in various academies in northern Italy, traveling across Italy and the world showcasing her art and collaborating with dancers from all nations. She was a finalist on Italia’s Got Talent, an Italian show that celebrates national talent. Instagram SIMILAR PROJECTS Previous ProjectNext Project
ElenArt
Project Summary Elena is a versatile young artist based in Milan, skilled as a dressmaker, makeup artist and organizer of enchanting events with her Organisation. Her talents, dedication, and effective communication of her personal brand have propelled her to prominence in the city, and now she works as a costume designer for a Milanese Company. Elena’s goal was to find a way to effectively communicate her multidisciplinary skills online, establishing a sustainable method for organizing her content and guidelines for future creations by herself. During a 3-month consultation, we developed a visual strategy based on color codes and themes (makeup, dressmaking or a mix), closely analyzing insights on both platforms, Instagram and Facebook. We focused on thematic grids of 9 images that alternated depending on the event (Christmas, Halloween, etc.), project, and type of work. Project Details USED SKILLS Visual StrategyBrand BuildingSocial Medyia StrategyConsultancy TOOLS AND MATERIALS InstagramFacebook DATE 2018 CLIENT Elena is a versatile young artist based in Milan, skilled as a dressmaker, makeup artist and organizer of enchanting events with her Organisation. Her talents, dedication, and effective communication of her personal brand have propelled her to prominence in the city, and now she works as a costume designer for a Milanese Company. Instagram Project Details USED SKILLS Visual StrategyBrand BuildingSocial Medyia StrategyConsultancy TOOLS AND MATERIALS InstagramFacebook DATE 2019 CLIENT Elena is a versatile young artist based in Milan, skilled as a dressmaker, makeup artist and organizer of enchanting events with her Organisation. Her talents, dedication, and effective communication of her personal brand have propelled her to prominence in the city, and now she works as a costume designer for a Milanese Company. Instagram SIMILAR PROJECTS Previous ProjectNext Project
Instagrow
Project Summary Instagrow, a brand under the umbrella of NBS s.r.l., specializes in digital strategies for organic follower growth on Instagram. Established in 2018, it swiftly gained recognition in the market, attracting even the most prominent influencers. During my collaboration with NBS, I focused on devising a social media strategy, creating targeted graphics to enhance the promotion and sales of the company’s services. Along the page, a presentation slides showcasing our services aimed at clients. In the following two pages, you’ll see themed advertising campaigns for Halloween and Cyber Monday promotions. Our marketing strategy included a website redesign with themed logos, pop-ups and banners, advertising campaigns on major social channels and promotional newsletters. Project Details USED SKILLS Web DesignMarketing StrategyGraphic DesignAdvertisingSocial Media StrategyContent Creator TOOLS AND MATERIALS Adobe IndesignAdobe PhotoshopAdobe PhotoshopInstagram ToolsFacebook Tools DATE 2019 CLIENT Instagrow, a brand under the umbrella of NBS s.r.l., specializes in digital strategies for organic follower growth on Instagram. Established in 2018, it swiftly gained recognition in the market, attracting even the most prominent influencers. Visit Website Project Details USED SKILLS Web DesignMarketing StrategyGraphic DesignAdvertisingSocial Media StrategyContent Creator TOOLS AND MATERIALS Adobe IndesignAdobe PhotoshopAdobe PhotoshopInstagram ToolsFacebook Tools CLIENT Instagrow, a brand under the umbrella of NBS s.r.l., specializes in digital strategies for organic follower growth on Instagram. Established in 2018, it swiftly gained recognition in the market, attracting even the most prominent influencers. Visit Website DATE 2019 SIMILAR PROJECTS Previous ProjectNext Project
Fluvio
Project Summary Fluvio is a startup born with the aim of educating, supporting and nurturing conscientious aquarium enthusiasts through an advanced platform brimming with information, support and high-quality products and services spanning the realms of marine, freshwater and aquascaping. Presentation slides I created showcasing the services offered to partners and clients by the company, specifically tailored for the industry trade show attended by our team. Among Fluvio’s diverse range of activities, one of our standout endeavors involved the organization and management of marine-themed contests, brought to life through collaborative partnerships with esteemed experts hailing from various corners of the globe. The graphics and layouts I created for the pages of the magazine Scaper, promoting the startup and the ITAC Contest, an Aquascaping competition with an international jury. Together with the team, we executed a promotional campaign leveraging our channels (YouTube videos, Instagram posts and stories, Facebook event page and Ads) as those of the experts, supported by a dedicated landing page and live presentations during the experts’ educational events. With Fluvio, we simultaneously worked on developing three fronts: growing the community of aquarium enthusiasts, recruiting and managing a team of experts in the marine sector from all over Italy, and lastly, seeking partnership opportunities or sponsors, the real clients of the startup. For the first step, we began building a community of aquarium enthusiasts by creating a website, which I optimized through the creation of theme-coordinated images and by managing social media channels with a visual and content strategy. Through sponsored campaigns, we promoted our service, focusing on increasing both the audience and the team of experts who contributed content to the platform. To reach out to companies, we attended industry trade fairs or directly contacted them, presenting our services. Project Details USED SKILLS Editorial DesignLayout BuildingImpaginationGraphic DesignMarketing StrategyBrand DevelopmentBrand StrategySocial Media ManagementContent CreatorWeb DesignVisual Strategy TOOLS AND MATERIALS Adobe IndesignAdobe PhotoshopAdobe IllustratorGoogle DocsPages / Office Word DATE 2021-2022 CLIENT / COLLABORATION Fluvio is a startup born with the aim of educating, supporting and nurturing conscientious aquarium enthusiasts through an advanced platform brimming with information, support and high-quality products and services spanning the realms of marine, freshwater and aquascaping. RELATED PROJECTS Emerald Acquatics Project Details USED SKILLS Editorial DesignLayout BuildingImpaginationGraphic DesignMarketing StrategyBrand DevelopmentBrand StrategySocial Media ManagementContent CreatorWeb DesignVisual Strategy TOOLS AND MATERIALS Adobe IndesignAdobe PhotoshopAdobe IllustratorGoogle DocsPages / Office Word DATE 2021-2022 CLIENT / COLLABORATION Fluvio is a startup born with the aim of educating, supporting and nurturing conscientious aquarium enthusiasts through an advanced platform brimming with information, support and high-quality products and services spanning the realms of marine, freshwater and aquascaping. RELATED PROJECTS Emerald Acquatics SIMILAR PROJECTS Previous ProjectNext Project
