The Crown Of Tears | Book

Project Summary La Corona di Lacrime (“The Crown of Tears”) marks the beginning of an epic journey within a captivating quadrilogy of high fantasy, new adult and romance by the young Nephaerys. In crafting this project, I’ve constructed an illustrated cover, drawing from the intricate and dark hues of the narrative, paying particular attention to capturing the essence of its young target. On the following slide, you’ll also find the sellsheet I’ve developed  to promote book and its author at publishing events, along with the character designs for the story’s protagonists. Project Details USED SKILLS Editorial DesignLayout BuildingIllustrationGraphic DesignCopy WrithingCreative WritingTraditional DesignDigital Art TOOLS AND MATERIALS Adobe IndesignAdobe PhotoshopProcreatePages DATE 2022 RELATED PROJECTS Your eyes’ voice | Book Cover Cruel Fables | Illustrated Book Project Details USED SKILLS Editorial DesignLayout BuildingIllustrationGraphic DesignCopy WrithingCreative WritingTraditional DesignDigital Art TOOLS AND MATERIALS Adobe IndesignAdobe PhotoshopProcreatePages DATE 2022 RELATED PROJECTS Your eyes’ voice | Book Cover Cruel Fables | Illustrated Book SIMILAR PROJECTS Previous ProjectNext Project

Beka Fight Team

Project Summary Beka Fight Team is a gym located in Cerea, northern Italy, promoting courses in various disciplines including kickboxing, fight punch, MMA, Kettle, and functional training. Through collaboration with Instagrow, I designed 6 flyers to promote their courses, each dedicated to a specific activity. The focus is on the featured course in the image, with additional courses highlighted to enrich the gym’s offerings. The flyers’ style reflects the colors of their logo and the dynamic communication style of the clients, ensuring impactful and engaging promotions. Project Details USED SKILLS Graphic DesignEditorial DesignProto Editing TOOLS AND MATERIALS Adobe IllustratorAdobe Photoshop DATE 2019 CLIENT Beka Fight Team is a gym located in Cerea, northern Italy, promoting courses in various disciplines including kickboxing, fight punch, MMA, Kettle, and functional training. Facebook RELATED PROJECTS Instagrow Project Details USED SKILLS Graphic DesignEditorial DesignProto Editing TOOLS AND MATERIALS Adobe IllustratorAdobe Photoshop DATE 2019 CLIENT Beka Fight Team is a gym located in Cerea, northern Italy, promoting courses in various disciplines including kickboxing, fight punch, MMA, Kettle, and functional training. Facebook RELATED PROJECTS Instagrow SIMILAR PROJECT Previous ProjectNext Project

Red Blood | Book Cover

Project Summary Rosso sangue (Blood Red) is a dark fantasy novel written by a young author known by the pseudonym ExiaMoon. The author personally commissioned me to create the cover with the aim of captivating the target audience and portraying the story’s protagonist. Project Details USED SKILLS Editorial DesignPhotomanipulation TOOLS AND MATERIALS Adobe Photoshop DATE 2017 Project Details USED SKILLS Editorial DesignPhotomanipulation TOOLS AND MATERIALS Adobe Photoshop DATE 2017 SIMILAR PROJECTS Previous ProjectNext Project

Raucea

Project Summary Raucea is a prestigious high-fashion store located in southern Italy, boasting over 50 years of experience. They offer both men’s and women’s clothing, ranging from casual to elegant attire, including shoes and scarves, all high-quality, made-in-Italy pieces catering to a refined clientele. During our long collaboration, I managed their social media strategy on Facebook, revitalizing communication and activating their channel for one year. After that, periodically I help them to promote their activity online and offline building a strategy for special events, promotions or temporary shops. The social media strategy involves consistent promotion of upcoming products from their brands, utilizing images featuring models showcasing Raucea’s brands, sometimes incorporating local customers and models through specially organized fashion shows. Additionally, Raucea has an outlet section within the store, and periodically, we published tailored discounts and deals for their clientele through graphics and sponsorships on their channels. For example deals during Christmas and other holidays through voucher flyers to build customer loyalty or sponsored ads focusing on new seasonal products. Alongside you can observe a social media campaign crafted for Black Friday to highlight November discounts, followed by one dedicated to the launch of the new temporary shop campaign and another one for the Christmas’ event. Both promotions were accompanied by the creation of coordinated Facebook profile and cover images tailored to the events. The temporary shop was to be hosted by a new retail space dedicated to selling outdated stock. The goal was to orchestrate a flash sale of all unsold items during the holiday season. For this initiative, Raucea tasked me with creating 8 large-scale posters to cover the shop windows and panels inside the shop. The message needed to be crystal clear: ‘Clearing out everything, prices inside go as low as 50 euros’ to get low budget customers. Among other collaborations with Raucea, there’s a project commissioned to celebrate their 50th year of business: an advertising poster designed to thank loyal customers and kick off a period of 50% discounts on their products. Project Details USED SKILLS Editorial DesignImpaginationGraphic DesignPhoto Editing‭Social Media Management‭‬Content Creation‭‬Copy WritingAdvertisingMarketingBrand awareness TOOLS AND MATERIALS Adobe IndesignAdobe PhotoshopAdobe IllustratorFacebookMeta 2020 2019-2021 CLIENT Raucea is a prestigious high-fashion store located in southern Italy, boasting over 50 years of experience. They offer both men’s and women’s clothing, ranging from casual to elegant attire, including shoes and scarves, all high-quality, made-in-Italy pieces catering to a refined clientele. Project Details USED SKILLS Editorial DesignImpaginationGraphic DesignPhoto Editing‭Social Media Management‭‬Content Creation‭‬Copy WritingAdvertisingMarketingBrand awareness TOOLS AND MATERIALS Adobe IndesignAdobe PhotoshopAdobe IllustratorFacebookMeta DATE 2019-2021 CLIENT Raucea is a prestigious high-fashion store located in southern Italy, boasting over 50 years of experience. They offer both men’s and women’s clothing, ranging from casual to elegant attire, including shoes and scarves, all high-quality, made-in-Italy pieces catering to a refined clientele. SIMILAR PROJECTS Previous ProjectNext Project

The Thin Line of Destiny | Book Cover

Project Summary The Thin Line of Destiny (original title: La sottile linea del destino) is a short paranormal novel written by Filippo Puddu. The author personally entrusted me with creating the cover to capture the intended target audience. Project Details USED SKILLS Editorial DesignPhotomanipulation TOOLS AND MATERIALS Adobe Photoshop DATE 2017 RELATED PROJECTS Fever – Filippo Puddu Project Details USED SKILLS Editorial DesignPhotomanipulation TOOLS AND MATERIALS Adobe Photoshop DATE 2017 RELATED PROJECTS Fever – Filippo Puddu SIMILAR PROJECTS Previous ProjectNext Project

Fever | Book Cover

Project Summary Fever (original title: Febbre) is a mystery drama novel written by Filippo Puddu. The author personally commissioned me to create the cover with the aim of captivating the target audience. Project Details USED SKILLS Editorial DesignPhotomanipulation TOOLS AND MATERIALS Adobe Photoshop DATE 2017 RELATED PROJECTS The thin line of destiny – Filippo Puddu Project Details USED SKILLS Editorial DesignPhotomanipulation TOOLS AND MATERIALS Adobe Photoshop DATE 2017 RELATED PROJECTS The thin line of destiny – Filippo Puddu SIMILAR PROJECTS Previous ProjectNext Project

Your eyes’ voice

Project Summary Your eyes’ voice (original title: La voce dei tuoi occhi) is an urban fantasy novel penned by a young author who goes by the pseudonym Nephaerys. The cover is designed to captivate the target audience. Project Details USED SKILLS Editorial DesignPhotomanipulation TOOLS AND MATERIALS Adobe Photoshop DATE 2017 Project Details USED SKILLS Editorial DesignPhotomanipulation TOOLS AND MATERIALS Adobe Photoshop DATE 2017 SIMILAR PROJECTS Previous ProjectNext Project

I segreti di Asgralot Book

Project Summary I segreti di Asgralot (The Secrets of Asgralot) is an Urban Fantasy trilogy published by A.Car Edizioni, from the young Federico Paccani. In this project, my role entailed the revitalization of the trilogy’s inaugural edition, developing a comprehensive restyling that involved reimagining the layout and breathing new life into the cover design in alignment with the initial print’s guiding principles. Subsequently, the publisher entrusted me with the creation of the cover for the second installment of the series, a testament to the success and satisfaction garnered from our collaborative efforts. I worked on improving the inside pages of the first book to make sure readers would enjoy the story. At the same time, I made a promotional bookmark as a token of appreciation for attendees at literary events, further solidifying the series’ presence and allure within the realm of fantasy literature lovers. I was also involved by the author in creating graphics for promoting his product online on his channels (social network covers, event posters, promotions), particularly on his Facebook fanpage The Asgralot’s Island, which boasts over 50k followers. Project Details USED SKILLS Editorial DesignLayout BuildingImpaginationGraphic Design TOOLS AND MATERIALS Adobe IndesignAdobe PhotoshopGoogle DocsPages / Office Word DATE 2017 PUBLISHER A.Car Edizioni is a North Italian publisher specializing in fantasy and children’s books, crafting imaginative worlds for young readers to explore and discover. Visit Website AUTHOR Federico Paccani, a burgeoning author hailing from Brescia, Italy, delves into the realm of fantasy with his debut novel, “Secrets of Asgralot.” His imaginative tales captivate readers, earning him a devoted fan base eagerly awaiting his subsequent works. Facebook Amazon Project Details USED SKILLS Editorial DesignLayout BuildingImpaginationGraphic Design TOOLS AND MATERIALS Adobe IndesignAdobe PhotoshopGoogle DocsPages / Office Word DATE 2017 PUBLISHER A.Car Edizioni is a North Italian publisher specializing in fantasy and children’s books, crafting imaginative worlds for young readers to explore and discover. Visit Website AUTHOR Federico Paccani, a burgeoning author hailing from Brescia, Italy, delves into the realm of fantasy with his debut novel, “Secrets of Asgralot.” His imaginative tales captivate readers, earning him a devoted fan base eagerly awaiting his subsequent works. Facebook Amazon SIMILAR PROJECTS Previous ProjectNext Project

Lifestyle Simulator Game

Project Summary Lifestyle Simulator Game is a board game with an educational mission commissioned by the founders in 2019 to complement their courses and promote the Lifestyle Method. From initial feasibility consultation to the comprehensive implementation of all components (dashboard, tokens, playing cards, accessories, rulebook, box, markers and logo). The game’s objective is to foster self-awareness among players as they progress through levels across the four key areas, gaining insight into their own circumstances and learning strategies for improvement. In my role, I took charge of the comprehensive design process for the board game, meticulously crafting not only the visually striking box packaging but also curating the content within. This included the creation of 16 decks of cards, thoughtfully categorized into four di- stinct areas: Personal, Relationships, Health and Business, each color-coded for easy identification. These decks were further subdivided into four progressive levels, culminating in a grand total of 480 cards, ensuring a rich and immersive gameplay experience. Moreover, Player Sheets to track progress, the inclusion of 4 colored pencils, a Lifestyle marker, 50 tokens, a designed game board and the rulebook, ensuring that every aspect of the game was crafted to captivate and entertain players. The game serves as a personal interactive growth tool for adults, optimized for 4 players and lasting from 2 to 5 hours. For this project, I had the opportunity to collaborate closely with a professional in board games development. Working in tandem, we operated with precision and agility, navigating tight deadlines to meticulously prepare all materials for the upcoming large-scale production in Germany. Our concerted efforts were aimed at ensuring that every aspect of the game’s production process met the highest standards of quality and efficiency within the ambitious timeframe of just three months. The boardgame is not available for online or in-store purchase, but rather serves as an experiential tool exclusive to members of the Lifestyle courses, accessible only through premium access to their services. Project Details USED SKILLS Packaging DesignProduct DesignEditorial DesignPhotomanipulationGraphic DesignGame Design TOOLS AND MATERIALS Adobe IndesignAdobe PhotoshopAdobe IllustratorGoogle Docs DATE 2019 CLIENT DETAILS Lifestyle Project is the beacon of success, comprising a team of life coaches dedicated to guiding both companies and indi- viduals on a transformative journey of personal growth across four fundamental domains: Personal, Relationships, Health and Business. Client Website Project Details USED SKILLS Packaging DesignProduct DesignEditorial DesignPhotomanipulationGraphic DesignGame Design TOOLS AND MATERIALS Adobe IndesignAdobe PhotoshopAdobe IllustratorGoogle Docs DATE 2019 CLIENT DETAILS Lifestyle Project is the beacon of success, comprising a team of life coaches dedicated to guiding both companies and indi- viduals on a transformative journey of personal growth across four fundamental domains: Personal, Relationships, Health and Business. Client Website SIMILAR PROJECTS Previous ProjectNext Project

Cruel Fables | Illustrated Book

Project Summary Cruel Fairy Tales is a curated collection of unconventional fairy tales, each illustrated with a dark twist. The unique selling proposition lies in its narrative perspective: the protagonists aren’t traditional heroes, but rather the villains of these tales. I oversaw every stage of the project, from market analysis to execution (including writing, illustrations and layouts), culminating in the crafting of a comprehensive communication strategy. After completing the design of both the front and back covers, I crafted the internal pages to ensure they seamlessly aligned with the overarching theme. Alongside, you’ll find the comprehensive outline of the entire project and the specific one for the first tale, The Golden Owl, which I personally wrote, illustrated and formatted. Following this, I’ve included samples of the internal pages from this inaugural tale, offering a glimpse into its visual and narrative richness. Project Details USED SKILLS Creative WritingIllustrationLayout BuildingPhotomanipulationGraphic Design TOOLS AND MATERIALS Adobe IndesignAdobe PhotoshopWacom Cintiq 13 HDPages / Office Word DATE 2022 Project Details USED SKILLS Creative WritingIllustrationLayout BuildingPhotomanipulationGraphic Design TOOLS AND MATERIALS Adobe IndesignAdobe PhotoshopWacom Cintiq 13 HDPages / Office Word DATE 2022 SIMILAR PROJECTS Previous ProjectNext Project