Le principesse Disney
Project Summary Disney Princesses is an organization based in northern Italy with a community of over 180,000 fans online. It has gained credibility through the Disney brand by organizing events throughout Italy through collaborations from all over. Through social media pages and the blog, it has become known among fans and organizes and participates in events dedicated to the nerd world, bringing Disney magic. Among their main activities: cosplay gatherings, animation and singing, homemade gadgets sales and collaborations with artists to entertain adults and children. Disney Princesses approached me back in 2017 to strengthen their online presence on Instagram. At that time, they worked exclusively using Facebook and did not have an Instagram page. I initiated and built their communication on Instagram, taking the page from 0 to 80k followers in 7 months. Through extensive study of their Facebook communication, I adapted their style and way of working to the Instagram platform, recreating a new audience through constant weekly reports, studying Italian and foreign competitors and careful use of correct hashtags. The Instagram audience turned out to be completely different from the one following the page on Facebook, so I set up a visual strategy based on the use of specific fan art harmonized according to a color code and defined theme, and a constant publication of three daily posts according to the times suggested by insights that generated organic growth in a few months. As the page’s authority grew, we created collaborations with artists that consisted of publishing exclusive fan art for our page, games and live quizzes from events for online followers, collaborations with cosplayers and live singers. The purpose, in addition to creating authority on Instagram that kept pace with Facebook numbers, was to promote online and offline events organized by the organization. I then created dedicated graphics to promote initiatives through stories and posts. Later on, I began to follow the organization at events as a Social Media Manager to coordinate the social media communication of the staff during their work, creating material for social media pages through live photos and videos. Additionally, at some events, I attended as a Disney-themed illustrator, carving out hours of activities scheduling. Project Details USED SKILLS Graphic DesignIllustrationTraditional and digital artSocial Media ManagerSocial StrategyVisual StrategyCreative Writing TOOLS AND MATERIALS Adobe IllustratorAdobe PhotoshopInstagramFacebookDrawing’s tools DATE 2017-2018 CLIENT Disney Princesses is an organization based in northern Italy with a community of over 180,000 fans online. It has gained credibility through the Disney brand by organizing events throughout Italy through collaborations from all over. Through social media pages and the blog, it has become known among fans and organizes and participates in events dedicated to the nerd world, bringing Disney magic. Among their main activities: cosplay gatherings, animation and singing, homemade gadgets sales and collaborations with artists to entertain adults and children. Instagram Facebook Project Details USED SKILLS Graphic DesignIllustrationTraditional and digital artSocial Media ManagerSocial StrategyVisual StrategyCreative Writing TOOLS AND MATERIALS Adobe IllustratorAdobe PhotoshopInstagramFacebookDrawing’s tools DATE 2017-2018 CLIENT Disney Princesses is an organization based in northern Italy with a community of over 180,000 fans online. It has gained credibility through the Disney brand by organizing events throughout Italy through collaborations from all over. Through social media pages and the blog, it has become known among fans and organizes and participates in events dedicated to the nerd world, bringing Disney magic. Among their main activities: cosplay gatherings, animation and singing, homemade gadgets sales and collaborations with artists to entertain adults and children. Instagram Facebook RELATED PROJECTS Previous ProjectNext Project
Raucea
Project Summary Raucea is a prestigious high-fashion store located in southern Italy, boasting over 50 years of experience. They offer both men’s and women’s clothing, ranging from casual to elegant attire, including shoes and scarves, all high-quality, made-in-Italy pieces catering to a refined clientele. During our long collaboration, I managed their social media strategy on Facebook, revitalizing communication and activating their channel for one year. After that, periodically I help them to promote their activity online and offline building a strategy for special events, promotions or temporary shops. The social media strategy involves consistent promotion of upcoming products from their brands, utilizing images featuring models showcasing Raucea’s brands, sometimes incorporating local customers and models through specially organized fashion shows. Additionally, Raucea has an outlet section within the store, and periodically, we published tailored discounts and deals for their clientele through graphics and sponsorships on their channels. For example deals during Christmas and other holidays through voucher flyers to build customer loyalty or sponsored ads focusing on new seasonal products. Alongside you can observe a social media campaign crafted for Black Friday to highlight November discounts, followed by one dedicated to the launch of the new temporary shop campaign and another one for the Christmas’ event. Both promotions were accompanied by the creation of coordinated Facebook profile and cover images tailored to the events. The temporary shop was to be hosted by a new retail space dedicated to selling outdated stock. The goal was to orchestrate a flash sale of all unsold items during the holiday season. For this initiative, Raucea tasked me with creating 8 large-scale posters to cover the shop windows and panels inside the shop. The message needed to be crystal clear: ‘Clearing out everything, prices inside go as low as 50 euros’ to get low budget customers. Among other collaborations with Raucea, there’s a project commissioned to celebrate their 50th year of business: an advertising poster designed to thank loyal customers and kick off a period of 50% discounts on their products. Project Details USED SKILLS Editorial DesignImpaginationGraphic DesignPhoto EditingSocial Media ManagementContent CreationCopy WritingAdvertisingMarketingBrand awareness TOOLS AND MATERIALS Adobe IndesignAdobe PhotoshopAdobe IllustratorFacebookMeta 2020 2019-2021 CLIENT Raucea is a prestigious high-fashion store located in southern Italy, boasting over 50 years of experience. They offer both men’s and women’s clothing, ranging from casual to elegant attire, including shoes and scarves, all high-quality, made-in-Italy pieces catering to a refined clientele. Project Details USED SKILLS Editorial DesignImpaginationGraphic DesignPhoto EditingSocial Media ManagementContent CreationCopy WritingAdvertisingMarketingBrand awareness TOOLS AND MATERIALS Adobe IndesignAdobe PhotoshopAdobe IllustratorFacebookMeta DATE 2019-2021 CLIENT Raucea is a prestigious high-fashion store located in southern Italy, boasting over 50 years of experience. They offer both men’s and women’s clothing, ranging from casual to elegant attire, including shoes and scarves, all high-quality, made-in-Italy pieces catering to a refined clientele. SIMILAR PROJECTS Previous ProjectNext Project
Instagrow
Project Summary Instagrow, a brand under the umbrella of NBS s.r.l., specializes in digital strategies for organic follower growth on Instagram. Established in 2018, it swiftly gained recognition in the market, attracting even the most prominent influencers. During my collaboration with NBS, I focused on devising a social media strategy, creating targeted graphics to enhance the promotion and sales of the company’s services. Along the page, a presentation slides showcasing our services aimed at clients. In the following two pages, you’ll see themed advertising campaigns for Halloween and Cyber Monday promotions. Our marketing strategy included a website redesign with themed logos, pop-ups and banners, advertising campaigns on major social channels and promotional newsletters. Project Details USED SKILLS Web DesignMarketing StrategyGraphic DesignAdvertisingSocial Media StrategyContent Creator TOOLS AND MATERIALS Adobe IndesignAdobe PhotoshopAdobe PhotoshopInstagram ToolsFacebook Tools DATE 2019 CLIENT Instagrow, a brand under the umbrella of NBS s.r.l., specializes in digital strategies for organic follower growth on Instagram. Established in 2018, it swiftly gained recognition in the market, attracting even the most prominent influencers. Visit Website Project Details USED SKILLS Web DesignMarketing StrategyGraphic DesignAdvertisingSocial Media StrategyContent Creator TOOLS AND MATERIALS Adobe IndesignAdobe PhotoshopAdobe PhotoshopInstagram ToolsFacebook Tools CLIENT Instagrow, a brand under the umbrella of NBS s.r.l., specializes in digital strategies for organic follower growth on Instagram. Established in 2018, it swiftly gained recognition in the market, attracting even the most prominent influencers. Visit Website DATE 2019 SIMILAR PROJECTS Previous ProjectNext Project
Fluvio
Project Summary Fluvio is a startup born with the aim of educating, supporting and nurturing conscientious aquarium enthusiasts through an advanced platform brimming with information, support and high-quality products and services spanning the realms of marine, freshwater and aquascaping. Presentation slides I created showcasing the services offered to partners and clients by the company, specifically tailored for the industry trade show attended by our team. Among Fluvio’s diverse range of activities, one of our standout endeavors involved the organization and management of marine-themed contests, brought to life through collaborative partnerships with esteemed experts hailing from various corners of the globe. The graphics and layouts I created for the pages of the magazine Scaper, promoting the startup and the ITAC Contest, an Aquascaping competition with an international jury. Together with the team, we executed a promotional campaign leveraging our channels (YouTube videos, Instagram posts and stories, Facebook event page and Ads) as those of the experts, supported by a dedicated landing page and live presentations during the experts’ educational events. With Fluvio, we simultaneously worked on developing three fronts: growing the community of aquarium enthusiasts, recruiting and managing a team of experts in the marine sector from all over Italy, and lastly, seeking partnership opportunities or sponsors, the real clients of the startup. For the first step, we began building a community of aquarium enthusiasts by creating a website, which I optimized through the creation of theme-coordinated images and by managing social media channels with a visual and content strategy. Through sponsored campaigns, we promoted our service, focusing on increasing both the audience and the team of experts who contributed content to the platform. To reach out to companies, we attended industry trade fairs or directly contacted them, presenting our services. Project Details USED SKILLS Editorial DesignLayout BuildingImpaginationGraphic DesignMarketing StrategyBrand DevelopmentBrand StrategySocial Media ManagementContent CreatorWeb DesignVisual Strategy TOOLS AND MATERIALS Adobe IndesignAdobe PhotoshopAdobe IllustratorGoogle DocsPages / Office Word DATE 2021-2022 CLIENT / COLLABORATION Fluvio is a startup born with the aim of educating, supporting and nurturing conscientious aquarium enthusiasts through an advanced platform brimming with information, support and high-quality products and services spanning the realms of marine, freshwater and aquascaping. RELATED PROJECTS Emerald Acquatics Project Details USED SKILLS Editorial DesignLayout BuildingImpaginationGraphic DesignMarketing StrategyBrand DevelopmentBrand StrategySocial Media ManagementContent CreatorWeb DesignVisual Strategy TOOLS AND MATERIALS Adobe IndesignAdobe PhotoshopAdobe IllustratorGoogle DocsPages / Office Word DATE 2021-2022 CLIENT / COLLABORATION Fluvio is a startup born with the aim of educating, supporting and nurturing conscientious aquarium enthusiasts through an advanced platform brimming with information, support and high-quality products and services spanning the realms of marine, freshwater and aquascaping. RELATED PROJECTS Emerald Acquatics SIMILAR PROJECTS Previous ProjectNext Project
