Raucea is a prestigious high-fashion store located in southern Italy, boasting over 50 years of experience. They offer both men’s and women’s clothing, ranging from casual to elegant attire, including shoes and scarves, all high-quality, made-in-Italy pieces catering to a refined clientele.

During our long collaboration, I managed their social media strategy on Facebook, revitalizing communication and activating their channel for one year. After that, periodically I help them to promote their activity online and offline building a strategy for special events, promotions or temporary shops.

The social media strategy involves consistent promotion of upcoming products from their brands, utilizing images featuring models showcasing Raucea’s brands, sometimes incorporating local customers and models through specially organized fashion shows.

Additionally, Raucea has an outlet section within the store, and periodically, we published tailored discounts and deals for their clientele through graphics and sponsorships on their channels. For example deals during Christmas and other holidays through voucher flyers to build customer loyalty or sponsored ads focusing on new seasonal products.

Alongside you can observe a social media campaign crafted for Black Friday to highlight November discounts, followed by one dedicated to the launch of the new temporary shop campaign and another one for the Christmas’ event. Both promotions were accompanied by the creation of coordinated Facebook profile and cover images tailored to the events.

The temporary shop was to be hosted by a new retail space dedicated to selling outdated stock. The goal was to orchestrate a flash sale of all unsold items during the holiday season. For this initiative, Raucea tasked me with creating 8 large-scale posters to cover the shop windows and panels inside the shop. The message needed to be crystal clear: ‘Clearing out everything, prices inside go as low as 50 euros’ to get low budget customers.

Among other collaborations with Raucea, there’s a project commissioned to celebrate their 50th year of business: an advertising poster designed to thank loyal customers and kick off a period of 50% discounts on their products.