Pungas are bold sneakers accessories, 3D printed, easy to use, wearable on different parts of the sneakers and colorful. These are the byproduct of an exclusive collaboration between Hickies and international artists/designers. They are entirely customizable, offering a myriad of options to tailor them precisely to individual preferences, ensuring a unique and personalized touch to the each shoe. These innovative accessories seamlessly attach to Hickies laces, complementing the brand’s ecosystem of cutting-edge products designed to revolutionize footwear. Operating exclusively through online channels, the company leverages the digital landscape to reach its audience effectively.

The project encompassed a comprehensive brand communication strategy, spanning both online and offline platforms, aligned with the established brand identity.

In my role, I took charge of several key aspects of the project, beginning with the development of a dynamic logo that embodies the essence of the brand and serves as a powerful visual representation of its identity. Additionally, I crafted visually appealing and functional product packaging and corporate image that includes envelope, business card, printed materials.

Furthermore, I led the design process for a user-friendly website, optimizing every element to ensure seamless navigation and engagement across all devices. 

In conjunction with these efforts, I devised and executed compelling advertising campaigns (Facebook Ads) across social media platforms. These campaigns were strategically designed to amplify brand visibility and drive traffic to the e-commerce platform, while also showcasing the bespoke customization services available for creating personalized Pungas.