Disney Princesses is an organization based in northern Italy with a community of over 180,000 fans online. It has gained credibility through the Disney brand by organizing events throughout Italy through collaborations from all over. Through social media pages and the blog, it has become known among fans and organizes and participates in events dedicated to the nerd world, bringing Disney magic. Among their main activities: cosplay gatherings, animation and singing, homemade gadgets sales and collaborations with artists to entertain adults and children.

Disney Princesses approached me back in 2017 to strengthen their online presence on Instagram. At that time, they worked exclusively using Facebook and did not have an Instagram page. I initiated and built their communication on Instagram, taking the page from 0 to 80k followers in 7 months.

Through extensive study of their Facebook communication, I adapted their style and way of working to the Instagram platform, recreating a new audience through constant weekly reports, studying Italian and foreign competitors and careful use of correct hashtags. The Instagram audience turned out to be completely different from the one following the page on Facebook, so I set up a visual strategy based on the use of specific fan art harmonized according to a color code and defined theme, and a constant publication of three daily posts according to the times suggested by insights that generated organic growth in a few months.

As the page’s authority grew, we created collaborations with artists that consisted of publishing exclusive fan art for our page, games and live quizzes from events for online followers, collaborations with cosplayers and live singers.

The purpose, in addition to creating authority on Instagram that kept pace with Facebook numbers, was to promote online and offline events organized by the organization. I then created dedicated graphics to promote initiatives through stories and posts. Later on, I began to follow the organization at events as a Social Media Manager to coordinate the social media communication of the staff during their work, creating material for social media pages through live photos and videos.

Additionally, at some events, I attended as a Disney-themed illustrator, carving out hours of activities scheduling.