Cruel Fairy Tales is a curated collection of unconventional fairy tales, each illustrated with a dark twist. The unique selling proposition lies in its narrative perspective: the protagonists aren’t traditional heroes, but rather the villains of these tales.

I oversaw every stage of the project, from market analysis to execution (including writing, illustrations and layouts), culminating in the crafting of a comprehensive communication strategy.

After completing the design of both the front and back covers, I crafted the internal pages to ensure they seamlessly aligned with the overarching theme.

Alongside, you’ll find the comprehensive outline of the entire project and the specific one for the first tale, The Golden Owl, which I personally wrote, illustrated and formatted.

Following this, I’ve included samples of the internal pages from this inaugural tale, offering a glimpse into its visual and narrative richness.