Elena is a versatile young artist based in Milan, skilled as a dressmaker, makeup artist and organizer of enchanting events with her Organisation. Her talents, dedication, and effective communication of her personal brand have propelled her to prominence in the city, and now she works as a costume designer for a Milanese Company.

Elena’s goal was to find a way to effectively communicate her multidisciplinary skills online, establishing a sustainable method for organizing her content and guidelines for future creations by herself.

During a 3-month consultation, we developed a visual strategy based on color codes and themes (makeup, dressmaking or a mix), closely analyzing insights on both platforms, Instagram and Facebook. We focused on thematic grids of 9 images that alternated depending on the event (Christmas, Halloween, etc.), project, and type of work.