Le principesse Disney

Project Summary Disney Princesses is an organization based in northern Italy with a community of over 180,000 fans online. It has gained credibility through the Disney brand by organizing events throughout Italy through collaborations from all over. Through social media pages and the blog, it has become known among fans and organizes and participates in events dedicated to the nerd world, bringing Disney magic. Among their main activities: cosplay gatherings, animation and singing, homemade gadgets sales and collaborations with artists to entertain adults and children. Disney Princesses approached me back in 2017 to strengthen their online presence on Instagram. At that time, they worked exclusively using Facebook and did not have an Instagram page. I initiated and built their communication on Instagram, taking the page from 0 to 80k followers in 7 months. Through extensive study of their Facebook communication, I adapted their style and way of working to the Instagram platform, recreating a new audience through constant weekly reports, studying Italian and foreign competitors and careful use of correct hashtags. The Instagram audience turned out to be completely different from the one following the page on Facebook, so I set up a visual strategy based on the use of specific fan art harmonized according to a color code and defined theme, and a constant publication of three daily posts according to the times suggested by insights that generated organic growth in a few months. As the page’s authority grew, we created collaborations with artists that consisted of publishing exclusive fan art for our page, games and live quizzes from events for online followers, collaborations with cosplayers and live singers. The purpose, in addition to creating authority on Instagram that kept pace with Facebook numbers, was to promote online and offline events organized by the organization. I then created dedicated graphics to promote initiatives through stories and posts. Later on, I began to follow the organization at events as a Social Media Manager to coordinate the social media communication of the staff during their work, creating material for social media pages through live photos and videos. Additionally, at some events, I attended as a Disney-themed illustrator, carving out hours of activities scheduling. Project Details USED SKILLS Graphic DesignIllustrationTraditional and digital artSocial Media ManagerSocial StrategyVisual StrategyCreative Writing TOOLS AND MATERIALS Adobe IllustratorAdobe PhotoshopInstagramFacebookDrawing’s tools DATE 2017-2018 CLIENT Disney Princesses is an organization based in northern Italy with a community of over 180,000 fans online. It has gained credibility through the Disney brand by organizing events throughout Italy through collaborations from all over. Through social media pages and the blog, it has become known among fans and organizes and participates in events dedicated to the nerd world, bringing Disney magic. Among their main activities: cosplay gatherings, animation and singing, homemade gadgets sales and collaborations with artists to entertain adults and children. Instagram Facebook Project Details USED SKILLS Graphic DesignIllustrationTraditional and digital artSocial Media ManagerSocial StrategyVisual StrategyCreative Writing TOOLS AND MATERIALS Adobe IllustratorAdobe PhotoshopInstagramFacebookDrawing’s tools DATE 2017-2018 CLIENT Disney Princesses is an organization based in northern Italy with a community of over 180,000 fans online. It has gained credibility through the Disney brand by organizing events throughout Italy through collaborations from all over. Through social media pages and the blog, it has become known among fans and organizes and participates in events dedicated to the nerd world, bringing Disney magic. Among their main activities: cosplay gatherings, animation and singing, homemade gadgets sales and collaborations with artists to entertain adults and children. Instagram Facebook RELATED PROJECTS Previous ProjectNext Project

Cynical Plot

Project Summary Cynical Plot is an Instagram page themed around nerd culture, dedicated to reviews of books, TV shows, movies, and comics. The premise is that anyone can easily find the plot of a book or a movie, as well as reviews, online. Therefore, the creator chooses to tell the contents, whether loved or disliked, in her own way: in a cynical and witty manner, guiding the follower and preparing them for what they might encounter in the work without holding back. Hence, the name. I’ve crafted each post to adhere to a cohesive visual theme, primarily utilizing photomanipulation for content creation. The format includes her hand presenting the item to be reviewed in subsequent carousel posts. Through a purely visual cover, she grabs the follower’s attention, already communicating the content of the subsequent images and enticing them to click amidst the chaos of posts in their feed. The cover, due to its visual appeal, is also easily shareable on stories compared to a normal photo of a book. By working on this aspect, the differentiation from competitors is evident. The carousel consists of 5 images: the captivating cover, some details about the product followed by entertaining hashtags, a brief cynical plot summary, suggestions with pros and cons aimed at helping the audience understand if they might enjoy the work, and finally, the call to action to follow the page and comment. The description is dedicated to the author’s notes, providing further information regarding the post. These types of carousels are part of a broader context, alternating between genres, types of products, and a color code based on light shades. Project Details USED SKILLS Copy WritingPhoto EditingPhotomanipulationGraphic DesignSocial StrategySocial Media ManagementVisual StrategyContent CreationCreative Thinking TOOLS AND MATERIALS Adobe PhotoshopInstagramPhone CLIENT Cynical Plot is an Instagram page themed around nerd culture, dedicated to reviews of books, TV shows, movies, and comics. The premise is that anyone can easily find the plot of a book or a movie, as well as reviews, online. Therefore, the creator chooses to tell the contents, whether loved or disliked, in her own way: in a cynical and witty manner, guiding the follower and preparing them for what they might encounter in the work without holding back. Hence, the name. Project Details USED SKILLS Copy WritingPhoto EditingPhotomanipulationGraphic DesignSocial StrategySocial Media ManagementVisual StrategyContent CreationCreative Thinking TOOLS AND MATERIALS Adobe PhotoshopInstagramPhone CLIENT Cynical Plot is an Instagram page themed around nerd culture, dedicated to reviews of books, TV shows, movies, and comics. The premise is that anyone can easily find the plot of a book or a movie, as well as reviews, online. Therefore, the creator chooses to tell the contents, whether loved or disliked, in her own way: in a cynical and witty manner, guiding the follower and preparing them for what they might encounter in the work without holding back. Hence, the name. SIMILAR PROJECTS Previous ProjectNext Project

The Crown Of Tears | Book

Project Summary La Corona di Lacrime (“The Crown of Tears”) marks the beginning of an epic journey within a captivating quadrilogy of high fantasy, new adult and romance by the young Nephaerys. In crafting this project, I’ve constructed an illustrated cover, drawing from the intricate and dark hues of the narrative, paying particular attention to capturing the essence of its young target. On the following slide, you’ll also find the sellsheet I’ve developed  to promote book and its author at publishing events, along with the character designs for the story’s protagonists. Project Details USED SKILLS Editorial DesignLayout BuildingIllustrationGraphic DesignCopy WrithingCreative WritingTraditional DesignDigital Art TOOLS AND MATERIALS Adobe IndesignAdobe PhotoshopProcreatePages DATE 2022 RELATED PROJECTS Your eyes’ voice | Book Cover Cruel Fables | Illustrated Book Project Details USED SKILLS Editorial DesignLayout BuildingIllustrationGraphic DesignCopy WrithingCreative WritingTraditional DesignDigital Art TOOLS AND MATERIALS Adobe IndesignAdobe PhotoshopProcreatePages DATE 2022 RELATED PROJECTS Your eyes’ voice | Book Cover Cruel Fables | Illustrated Book SIMILAR PROJECTS Previous ProjectNext Project

Cruel Fables | Illustrated Book

Project Summary Cruel Fairy Tales is a curated collection of unconventional fairy tales, each illustrated with a dark twist. The unique selling proposition lies in its narrative perspective: the protagonists aren’t traditional heroes, but rather the villains of these tales. I oversaw every stage of the project, from market analysis to execution (including writing, illustrations and layouts), culminating in the crafting of a comprehensive communication strategy. After completing the design of both the front and back covers, I crafted the internal pages to ensure they seamlessly aligned with the overarching theme. Alongside, you’ll find the comprehensive outline of the entire project and the specific one for the first tale, The Golden Owl, which I personally wrote, illustrated and formatted. Following this, I’ve included samples of the internal pages from this inaugural tale, offering a glimpse into its visual and narrative richness. Project Details USED SKILLS Creative WritingIllustrationLayout BuildingPhotomanipulationGraphic Design TOOLS AND MATERIALS Adobe IndesignAdobe PhotoshopWacom Cintiq 13 HDPages / Office Word DATE 2022 Project Details USED SKILLS Creative WritingIllustrationLayout BuildingPhotomanipulationGraphic Design TOOLS AND MATERIALS Adobe IndesignAdobe PhotoshopWacom Cintiq 13 HDPages / Office Word DATE 2022 SIMILAR PROJECTS Previous ProjectNext Project

Merida

Project Summary Princess Fan Arts Project Details USED SKILLS PhotomanipulationIllustrationDigital ArtTraditional ArtGraphic Design TOOLS AND MATERIALS Adobe PhotoshopWacom Cintiq 13 HDPaperPencil, pencil colours Project Details USED SKILLS PhotomanipulationIllustrationDigital ArtTraditional ArtGraphic Design TOOLS AND MATERIALS Adobe PhotoshopWacom Cintiq 13 HDPaperPencil, pencil colours RELATED PROJECTS Graphic Design (22) Illustration (5) Web & Social Media (11) Previous ProjectNext Project