Raucea

Project Summary Raucea is a prestigious high-fashion store located in southern Italy, boasting over 50 years of experience. They offer both men’s and women’s clothing, ranging from casual to elegant attire, including shoes and scarves, all high-quality, made-in-Italy pieces catering to a refined clientele. During our long collaboration, I managed their social media strategy on Facebook, revitalizing communication and activating their channel for one year. After that, periodically I help them to promote their activity online and offline building a strategy for special events, promotions or temporary shops. The social media strategy involves consistent promotion of upcoming products from their brands, utilizing images featuring models showcasing Raucea’s brands, sometimes incorporating local customers and models through specially organized fashion shows. Additionally, Raucea has an outlet section within the store, and periodically, we published tailored discounts and deals for their clientele through graphics and sponsorships on their channels. For example deals during Christmas and other holidays through voucher flyers to build customer loyalty or sponsored ads focusing on new seasonal products. Alongside you can observe a social media campaign crafted for Black Friday to highlight November discounts, followed by one dedicated to the launch of the new temporary shop campaign and another one for the Christmas’ event. Both promotions were accompanied by the creation of coordinated Facebook profile and cover images tailored to the events. The temporary shop was to be hosted by a new retail space dedicated to selling outdated stock. The goal was to orchestrate a flash sale of all unsold items during the holiday season. For this initiative, Raucea tasked me with creating 8 large-scale posters to cover the shop windows and panels inside the shop. The message needed to be crystal clear: ‘Clearing out everything, prices inside go as low as 50 euros’ to get low budget customers. Among other collaborations with Raucea, there’s a project commissioned to celebrate their 50th year of business: an advertising poster designed to thank loyal customers and kick off a period of 50% discounts on their products. Project Details USED SKILLS Editorial DesignImpaginationGraphic DesignPhoto Editing‭Social Media Management‭‬Content Creation‭‬Copy WritingAdvertisingMarketingBrand awareness TOOLS AND MATERIALS Adobe IndesignAdobe PhotoshopAdobe IllustratorFacebookMeta 2020 2019-2021 CLIENT Raucea is a prestigious high-fashion store located in southern Italy, boasting over 50 years of experience. They offer both men’s and women’s clothing, ranging from casual to elegant attire, including shoes and scarves, all high-quality, made-in-Italy pieces catering to a refined clientele. Project Details USED SKILLS Editorial DesignImpaginationGraphic DesignPhoto Editing‭Social Media Management‭‬Content Creation‭‬Copy WritingAdvertisingMarketingBrand awareness TOOLS AND MATERIALS Adobe IndesignAdobe PhotoshopAdobe IllustratorFacebookMeta DATE 2019-2021 CLIENT Raucea is a prestigious high-fashion store located in southern Italy, boasting over 50 years of experience. They offer both men’s and women’s clothing, ranging from casual to elegant attire, including shoes and scarves, all high-quality, made-in-Italy pieces catering to a refined clientele. SIMILAR PROJECTS Previous ProjectNext Project

The Thin Line of Destiny | Book Cover

Project Summary The Thin Line of Destiny (original title: La sottile linea del destino) is a short paranormal novel written by Filippo Puddu. The author personally entrusted me with creating the cover to capture the intended target audience. Project Details USED SKILLS Editorial DesignPhotomanipulation TOOLS AND MATERIALS Adobe Photoshop DATE 2017 RELATED PROJECTS Fever – Filippo Puddu Project Details USED SKILLS Editorial DesignPhotomanipulation TOOLS AND MATERIALS Adobe Photoshop DATE 2017 RELATED PROJECTS Fever – Filippo Puddu SIMILAR PROJECTS Previous ProjectNext Project

Vabon

Project Summary Valeria is a Flapper and Charleston dancer, also a dance instructor in various academies in northern Italy, traveling across Italy and the world showcasing her art and collaborating with dancers from all nations. She was a finalist on Italia’s Got Talent, an Italian show that celebrates national talent. Valeria approached me with the aim of revamping her social media communication on Instagram and Facebook to strengthen her social presence and secure more national and international tours. I provided Valeria with initial consultancy and managed her content based on her creative abilities, enabling her to continue independently after just three months by implementing the strategy we developed together. We identified three recurring types of images and videos in her feed: artistic, lifestyle and performing. Starting with content that was initially of lower quality in her personal profile, we devised a comprehensive visual strategy tailored to this material. The outcome? A polished, artistic feed that elegantly showcases her remarkable talent and professional expertise. Project Details USED SKILLS Photo Editing‭Social Media Management‭Visual Strategy‭Copy WritingBrand DevelopmentConsultancy TOOLS AND MATERIALS Adobe PhotoshopFacebookInstagram DATE 2018 CLIENT Valeria is a Flapper and Charleston dancer, also a dance instructor in various academies in northern Italy, traveling across Italy and the world showcasing her art and collaborating with dancers from all nations. She was a finalist on Italia’s Got Talent, an Italian show that celebrates national talent. Instagram Project Details USED SKILLS Photo Editing‭Social Media Management‭Visual Strategy‭Copy WritingBrand DevelopmentConsultancy TOOLS AND MATERIALS Adobe PhotoshopFacebookInstagram DATE 2018 CLIENT Valeria is a Flapper and Charleston dancer, also a dance instructor in various academies in northern Italy, traveling across Italy and the world showcasing her art and collaborating with dancers from all nations. She was a finalist on Italia’s Got Talent, an Italian show that celebrates national talent. Instagram SIMILAR PROJECTS Previous ProjectNext Project

Fever | Book Cover

Project Summary Fever (original title: Febbre) is a mystery drama novel written by Filippo Puddu. The author personally commissioned me to create the cover with the aim of captivating the target audience. Project Details USED SKILLS Editorial DesignPhotomanipulation TOOLS AND MATERIALS Adobe Photoshop DATE 2017 RELATED PROJECTS The thin line of destiny – Filippo Puddu Project Details USED SKILLS Editorial DesignPhotomanipulation TOOLS AND MATERIALS Adobe Photoshop DATE 2017 RELATED PROJECTS The thin line of destiny – Filippo Puddu SIMILAR PROJECTS Previous ProjectNext Project

Instagrow

Project Summary Instagrow, a brand under the umbrella of NBS s.r.l., specializes in digital strategies for organic follower growth on Instagram. Established in 2018, it swiftly gained recognition in the market, attracting even the most prominent influencers. During my collaboration with NBS, I focused on devising a social media strategy, creating targeted graphics to enhance the promotion and sales of the company’s services. Along the page, a presentation slides showcasing our services aimed at clients. In the following two pages, you’ll see themed advertising campaigns for Halloween and Cyber Monday promotions. Our marketing strategy included a website redesign with themed logos, pop-ups and banners, advertising campaigns on major social channels and promotional newsletters. Project Details USED SKILLS Web DesignMarketing StrategyGraphic DesignAdvertisingSocial Media StrategyContent Creator TOOLS AND MATERIALS Adobe IndesignAdobe PhotoshopAdobe PhotoshopInstagram ToolsFacebook Tools DATE 2019 CLIENT Instagrow, a brand under the umbrella of NBS s.r.l., specializes in digital strategies for organic follower growth on Instagram. Established in 2018, it swiftly gained recognition in the market, attracting even the most prominent influencers. Visit Website Project Details USED SKILLS Web DesignMarketing StrategyGraphic DesignAdvertisingSocial Media StrategyContent Creator TOOLS AND MATERIALS Adobe IndesignAdobe PhotoshopAdobe PhotoshopInstagram ToolsFacebook Tools CLIENT Instagrow, a brand under the umbrella of NBS s.r.l., specializes in digital strategies for organic follower growth on Instagram. Established in 2018, it swiftly gained recognition in the market, attracting even the most prominent influencers. Visit Website DATE 2019 SIMILAR PROJECTS Previous ProjectNext Project

Your eyes’ voice

Project Summary Your eyes’ voice (original title: La voce dei tuoi occhi) is an urban fantasy novel penned by a young author who goes by the pseudonym Nephaerys. The cover is designed to captivate the target audience. Project Details USED SKILLS Editorial DesignPhotomanipulation TOOLS AND MATERIALS Adobe Photoshop DATE 2017 Project Details USED SKILLS Editorial DesignPhotomanipulation TOOLS AND MATERIALS Adobe Photoshop DATE 2017 SIMILAR PROJECTS Previous ProjectNext Project

Fluvio

Project Summary Fluvio is a startup born with the aim of educating, supporting and nurturing conscientious aquarium enthusiasts through an advanced platform brimming with information, support and high-quality products and services spanning the realms of marine, freshwater and aquascaping. Presentation slides I created showcasing the services offered to partners and clients by the company, specifically tailored for the industry trade show attended by our team. Among Fluvio’s diverse range of activities, one of our standout endeavors involved the organization and management of marine-themed contests, brought to life through collaborative partnerships with esteemed experts hailing from various corners of the globe.  The graphics and layouts I created for the pages of the magazine Scaper, promoting the startup and the ITAC Contest, an Aquascaping competition with an international jury. Together with the team, we executed a promotional campaign leveraging our channels (YouTube videos, Instagram posts and stories, Facebook event page and Ads) as those of the experts, supported by a dedicated landing page and live presentations during the experts’ educational events. With Fluvio, we simultaneously worked on developing three fronts: growing the community of aquarium enthusiasts, recruiting and managing a team of experts in the marine sector from all over Italy, and lastly, seeking partnership opportunities or sponsors, the real clients of the startup.  For the first step, we began building a community of aquarium enthusiasts by creating a website, which I optimized through the creation of theme-coordinated images and by managing social media channels with a visual and content strategy. Through sponsored campaigns, we promoted our service, focusing on increasing both the audience and the team of experts who contributed content to the platform. To reach out to companies, we attended industry trade fairs or directly contacted them, presenting our services. Project Details USED SKILLS Editorial DesignLayout BuildingImpaginationGraphic DesignMarketing StrategyBrand DevelopmentBrand StrategySocial Media ManagementContent CreatorWeb DesignVisual Strategy TOOLS AND MATERIALS Adobe IndesignAdobe PhotoshopAdobe IllustratorGoogle DocsPages / Office Word DATE 2021-2022 CLIENT / COLLABORATION Fluvio is a startup born with the aim of educating, supporting and nurturing conscientious aquarium enthusiasts through an advanced platform brimming with information, support and high-quality products and services spanning the realms of marine, freshwater and aquascaping. RELATED PROJECTS Emerald Acquatics Project Details USED SKILLS Editorial DesignLayout BuildingImpaginationGraphic DesignMarketing StrategyBrand DevelopmentBrand StrategySocial Media ManagementContent CreatorWeb DesignVisual Strategy TOOLS AND MATERIALS Adobe IndesignAdobe PhotoshopAdobe IllustratorGoogle DocsPages / Office Word DATE 2021-2022 CLIENT / COLLABORATION Fluvio is a startup born with the aim of educating, supporting and nurturing conscientious aquarium enthusiasts through an advanced platform brimming with information, support and high-quality products and services spanning the realms of marine, freshwater and aquascaping. RELATED PROJECTS Emerald Acquatics SIMILAR PROJECTS Previous ProjectNext Project

I segreti di Asgralot Book

Project Summary I segreti di Asgralot (The Secrets of Asgralot) is an Urban Fantasy trilogy published by A.Car Edizioni, from the young Federico Paccani. In this project, my role entailed the revitalization of the trilogy’s inaugural edition, developing a comprehensive restyling that involved reimagining the layout and breathing new life into the cover design in alignment with the initial print’s guiding principles. Subsequently, the publisher entrusted me with the creation of the cover for the second installment of the series, a testament to the success and satisfaction garnered from our collaborative efforts. I worked on improving the inside pages of the first book to make sure readers would enjoy the story. At the same time, I made a promotional bookmark as a token of appreciation for attendees at literary events, further solidifying the series’ presence and allure within the realm of fantasy literature lovers. I was also involved by the author in creating graphics for promoting his product online on his channels (social network covers, event posters, promotions), particularly on his Facebook fanpage The Asgralot’s Island, which boasts over 50k followers. Project Details USED SKILLS Editorial DesignLayout BuildingImpaginationGraphic Design TOOLS AND MATERIALS Adobe IndesignAdobe PhotoshopGoogle DocsPages / Office Word DATE 2017 PUBLISHER A.Car Edizioni is a North Italian publisher specializing in fantasy and children’s books, crafting imaginative worlds for young readers to explore and discover. Visit Website AUTHOR Federico Paccani, a burgeoning author hailing from Brescia, Italy, delves into the realm of fantasy with his debut novel, “Secrets of Asgralot.” His imaginative tales captivate readers, earning him a devoted fan base eagerly awaiting his subsequent works. Facebook Amazon Project Details USED SKILLS Editorial DesignLayout BuildingImpaginationGraphic Design TOOLS AND MATERIALS Adobe IndesignAdobe PhotoshopGoogle DocsPages / Office Word DATE 2017 PUBLISHER A.Car Edizioni is a North Italian publisher specializing in fantasy and children’s books, crafting imaginative worlds for young readers to explore and discover. Visit Website AUTHOR Federico Paccani, a burgeoning author hailing from Brescia, Italy, delves into the realm of fantasy with his debut novel, “Secrets of Asgralot.” His imaginative tales captivate readers, earning him a devoted fan base eagerly awaiting his subsequent works. Facebook Amazon SIMILAR PROJECTS Previous ProjectNext Project

Lifestyle Simulator Game

Project Summary Lifestyle Simulator Game is a board game with an educational mission commissioned by the founders in 2019 to complement their courses and promote the Lifestyle Method. From initial feasibility consultation to the comprehensive implementation of all components (dashboard, tokens, playing cards, accessories, rulebook, box, markers and logo). The game’s objective is to foster self-awareness among players as they progress through levels across the four key areas, gaining insight into their own circumstances and learning strategies for improvement. In my role, I took charge of the comprehensive design process for the board game, meticulously crafting not only the visually striking box packaging but also curating the content within. This included the creation of 16 decks of cards, thoughtfully categorized into four di- stinct areas: Personal, Relationships, Health and Business, each color-coded for easy identification. These decks were further subdivided into four progressive levels, culminating in a grand total of 480 cards, ensuring a rich and immersive gameplay experience. Moreover, Player Sheets to track progress, the inclusion of 4 colored pencils, a Lifestyle marker, 50 tokens, a designed game board and the rulebook, ensuring that every aspect of the game was crafted to captivate and entertain players. The game serves as a personal interactive growth tool for adults, optimized for 4 players and lasting from 2 to 5 hours. For this project, I had the opportunity to collaborate closely with a professional in board games development. Working in tandem, we operated with precision and agility, navigating tight deadlines to meticulously prepare all materials for the upcoming large-scale production in Germany. Our concerted efforts were aimed at ensuring that every aspect of the game’s production process met the highest standards of quality and efficiency within the ambitious timeframe of just three months. The boardgame is not available for online or in-store purchase, but rather serves as an experiential tool exclusive to members of the Lifestyle courses, accessible only through premium access to their services. Project Details USED SKILLS Packaging DesignProduct DesignEditorial DesignPhotomanipulationGraphic DesignGame Design TOOLS AND MATERIALS Adobe IndesignAdobe PhotoshopAdobe IllustratorGoogle Docs DATE 2019 CLIENT DETAILS Lifestyle Project is the beacon of success, comprising a team of life coaches dedicated to guiding both companies and indi- viduals on a transformative journey of personal growth across four fundamental domains: Personal, Relationships, Health and Business. Client Website Project Details USED SKILLS Packaging DesignProduct DesignEditorial DesignPhotomanipulationGraphic DesignGame Design TOOLS AND MATERIALS Adobe IndesignAdobe PhotoshopAdobe IllustratorGoogle Docs DATE 2019 CLIENT DETAILS Lifestyle Project is the beacon of success, comprising a team of life coaches dedicated to guiding both companies and indi- viduals on a transformative journey of personal growth across four fundamental domains: Personal, Relationships, Health and Business. Client Website SIMILAR PROJECTS Previous ProjectNext Project

Cruel Fables | Illustrated Book

Project Summary Cruel Fairy Tales is a curated collection of unconventional fairy tales, each illustrated with a dark twist. The unique selling proposition lies in its narrative perspective: the protagonists aren’t traditional heroes, but rather the villains of these tales. I oversaw every stage of the project, from market analysis to execution (including writing, illustrations and layouts), culminating in the crafting of a comprehensive communication strategy. After completing the design of both the front and back covers, I crafted the internal pages to ensure they seamlessly aligned with the overarching theme. Alongside, you’ll find the comprehensive outline of the entire project and the specific one for the first tale, The Golden Owl, which I personally wrote, illustrated and formatted. Following this, I’ve included samples of the internal pages from this inaugural tale, offering a glimpse into its visual and narrative richness. Project Details USED SKILLS Creative WritingIllustrationLayout BuildingPhotomanipulationGraphic Design TOOLS AND MATERIALS Adobe IndesignAdobe PhotoshopWacom Cintiq 13 HDPages / Office Word DATE 2022 Project Details USED SKILLS Creative WritingIllustrationLayout BuildingPhotomanipulationGraphic Design TOOLS AND MATERIALS Adobe IndesignAdobe PhotoshopWacom Cintiq 13 HDPages / Office Word DATE 2022 SIMILAR PROJECTS Previous ProjectNext Project