Project Summary
CATCH THE SUN INSTAGRAM TEMPLATES
For this project, I collaborated with Catch the Sun Communications, a freelance editorial and content agency based in Canberra, Australia. Specializing in copywriting, editing, and proofreading services, Catch the Sun provides creative solutions to clients in the UK, Europe, and Australia. Their goal is to leverage time zone differences to deliver high-quality content quickly, with their signature tagline, “We Catch the Sun™ for our clients.”
Project Details
USED SKILLS
Social Media Strategy
Graphic Design
TOOLS AND MATERIALS
Canva Pro
DATE
2024
TEAM
Shoelace Creative is a boutique marketing agency known for crafting impactful content that connects deeply with audiences. They provide end-to-end solutions for business growth, focusing on strategic campaigns that deliver measurable results. From concept to delivery, Shoelace handles everything—production, design, and branding—with clear, goal-driven objectives.
CLIENT
Catch the Sun Communications, a freelance editorial and content agency based in Canberra, Australia. Specializing in copywriting, editing, and proofreading services, Catch the Sun provides creative solutions to clients in the UK, Europe, and Australia. Their goal is to leverage time zone differences to deliver high-quality content quickly, with their signature tagline, “We Catch the Sun™ for our clients.”
BRIEFING OVERVIEW:
Catch the Sun needed a set of social media graphic templates to enhance their Instagram and LinkedIn presence. The templates had to reflect an evolution in their brand’s visual identity, aligning with the clean and professional aesthetic of their website while retaining the dynamic and creative energy of their Instagram feed.
Their key requirements included:
- A modern, polished design that complements their professional brand image.
- The use of mono photography to maintain consistency, especially when original photos did not align with the brand’s color scheme.
- A template collection flexible enough to be updated with new content in the future.
THE CREATIVE PROCESS:
After receiving the brief, I worked with my team at Shoelace Creative to craft a series of templates via Canva. Our choice of platform was intentional—Canva’s user-friendly interface would allow Catch the Sun to easily edit the templates themselves, enabling them to update content and keep their posts fresh.
We developed over 40 templates, segmented into various content categories that aligned with Catch the Sun’s needs. These templates were designed to not only support their current social media strategy but to allow room for future growth and adaptability.
Template Categories:
Each content theme was designed with its own unique style, but all tied back to the same core visual identity. Here are the main template categories we developed:
- Meet the Team: Introducing team members with the hashtag #MeetTheTeam.
- Quotes and Inspiration: A series of motivational quotes under #Inspiration.
- Client Testimonials: Highlighting feedback with #WhyUs.
- Educational Posts: Tips on grammar, business, and industry knowledge under #Tips.
- New Client Announcements: Celebrating new partnerships with #CatchTheClient.
- Project Highlights: Showcasing work under #LightOnProject.
- Partnership Announcements: Featuring collaborations with #PartnerShoutout.
- Hiring Posts: Recruitment updates with #CatchTheTeam.
- Achievements and Milestones: Celebrating company success with #ProudOf.
DESIGN CHOICES:
- Color Palette: Catch the Sun’s brand colors—orange, yellow, and red—evoke warmth, creativity, and energy. These shades were used in contrast with black-and-white imagery, ensuring a professional yet vibrant feel. Where the original photo colors didn’t match the brand, we opted for mono photography, keeping the focus on key visuals.
- Typography: Each main content topic was prominently displayed in a hashtag format at the top center of the post. This decision ties into the brand’s sunny, optimistic vibe while offering a modern approach to visual communication. The hashtags also served as quick, recognizable tags, making the posts easy to categorize and identify.
- Layout: Each template was designed with flexibility in mind. The layout for posts was kept clean and structured, allowing the team at Catch the Sun to easily replace content without compromising design integrity. The strategic use of white space and consistent placement of elements ensures a coherent look across all platforms.
FINAL OUTCOME:
The final template collection not only met but exceeded the client’s expectations. By aligning the Instagram visuals with the company’s overall brand identity, we were able to present a more unified and professional image for Catch the Sun across all their platforms. The templates are versatile and adaptable, ensuring they will serve as a valuable tool for the agency’s social media strategy in the long run.
Project Details
USED SKILLS
Social Media Strategy
Graphic Design
TOOLS AND MATERIALS
Canva Pro
DATE
2024
TEAM
Shoelace Creative is a boutique marketing agency known for crafting impactful content that connects deeply with audiences. They provide end-to-end solutions for business growth, focusing on strategic campaigns that deliver measurable results. From concept to delivery, Shoelace handles everything—production, design, and branding—with clear, goal-driven objectives.
CLIENT
Catch the Sun Communications, a freelance editorial and content agency based in Canberra, Australia. Specializing in copywriting, editing, and proofreading services, Catch the Sun provides creative solutions to clients in the UK, Europe, and Australia. Their goal is to leverage time zone differences to deliver high-quality content quickly, with their signature tagline, “We Catch the Sun™ for our clients.”
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